The construction of the ice complex open-closed type for practicing winter sports on a paid basis in the city of Yaroslavl

In Yaroslavl the very popular hockey, at the same time of the hockey school "Lokomotiv" allocates every year up to 400 children, as not promising. Many children and their parents want to continue to play hockey, but there is no free ice.

Our project involves the creation of two ice hockey rinks:

— one for the hockey school for children deducted from the HC "Lokomotiv" (or not passing to school of HC "Lokomotiv") — 12 groups for 24 of the pupil;

— the second ice hockey rink is supposed to rent out sections of young skaters, as in Yaroslavl, they are chronically short of ice for training.

Public skating is held on all three rinks open in winter large and 2 smaller rinks in the evening from 20.00 to 22.00.

To optimize the load time from 22: 00 are requested to provide for the game of hockey veterans and the older generation.

According to a study by marketing communications Agency in 2017:

— 11% of the residents of the Central Federal district of the Russian Federation are permanent consumers of services associated with sport

— frequency of consumption of sports services is 6-8 times per month (2-e a place after visiting grocery stores – 20 times per month.)

— the importance of sports services in their lives indicated 9% of respondents

Key problems identified the target audience is:

• the low quality of services – 32%
• the price is too high – 20%
• the lack of supply in the community – 10%

Direct competitors:

1. Universal culture and sports complex "arena — 2000" arena.yar.ru (Yaroslavl, Gagarina street 45) Krasnoperekopskiy R-n – is used primarily for holding cultural, entertainment and sporting events
2. The first ice arena http://arena76.ru/ (g. Yaroslavl, PR-kt Mashinostroiteley 83 K 1) Zavolzhsky R-n
3. Ice arena of the sports Palace "a torpedo" in 2009 (g. Yaroslavl, Chkalova str 20) Leninskiy R-n
4. Ice rink Zavolzhskiy 2007 (Yaroslavl, School PR-d 13A) Zavolzhsky R-n
5. Ice skating champion 2007 (Yaroslavl, ul. Panina 34a)

Competitive main task:

1.the creation of a modern sports complex with equipment of a new level to significantly reduce the cost of preparation of the ice (competitors commissioned 9-18 years ago)

2.targeting a specific target segment – inhabitants of the most distant from the center and the second largest population district of the city of Yaroslavl

3.the presence in the team of initiators of professional athletes who know the specifics of winter sports and coaching

4. High quality services at a moderate pricing.

The revenues of the project generated by revenues from the following services:

1.hockey school – 1.884 thousand

2.figure skating school – 1.560. thousand RUB per month.

3.organization public skating – 1.140. thousand RUB per month.

4.the provision of playing fields hockey organized groups – 540 thousand per month.

5.public skating on the big (outdoor) arena in the winter – 1.620. thousand RUB per month.

And additional income from related services (sharpening skates, etc.) – 1.539. thousand RUB per month.

The calculations do not include possible revenues from advertising on the facade of the building, on the sides of the ice rinks, on the ice of the courts, as well as rent from renting out ice treadmill, sports equipment stores and cafes.

Target customer segments:

• children who wish to learn in hockey school
• children wishing to study at the school of figure skating
• corporate semi-professional hockey team
• organized Amateur ice hockey teams (including veterans) who wish to skate