Construction of cottage settlement for large families with a common architecture in Koltsovo

Usually the house is interesting as alternative housing for families with children.
According to our research in Novosibirsk only about 764000 families.
Of these, family with one child account for about 70% (534800 families), families with two children – 25 % (191000 families), families with three and more children – 5%
(38 200 families, which brought 137856 children).
It is obvious that to improve the housing conditions of families with three or more children must be at least 4 bedrooms. The area of the house should not
to be too large (140 to 200 m2), the house price was in the range of 5-7 ml. p. This will allow many families to exchange their 3-bedroom
town area up to 100 m2 house with plot of land of 10 acres area of housing is twice as large as their existing housing.
All of the real estate market of Novosibirsk for today there are no more than 5,000 proposals for housing with four or more bedrooms that
is less than 2% of all offers in the market. At the price for less than 8 ml. R. proposals only 550. The number of potential
buyers with three children – more than 38000.
As there is high probability of increase in this category at the expense of families with two children whose according to statistics, over 191000. Approximately 6-8% per year
there is an increase in large families in Novosibirsk.
In the future, and the market is now ready housing requires thoughtful comfortable accommodation with number of bedrooms not less than 4 and a reasonable total
square value of up to 8 ml. R.
In another study at the moment, the target audience desirous to improve their living conditions to a minimum of 4 bedrooms is
about 4000 families. Proposals on the real estate market is extremely limited:
▪ The cottages in a cottage village in the unorganized and private sector – 369 proposals worth up to 8, R. 5 ml.
▪ The new cottages in the organized settlements (our direct competitors) – 13 proposals worth up to 8, R. 5 ml.
▪ Apartment in a secondary Fund – 970 offers value to 8, R. 5 ml.
▪ Apartments in new buildings – 189 proposals worth up to 8, R. 5 ml.
Thus, ALL proposals are 38, 5 % of the needs of the target audience, that is 61, 5% of the demand is not satisfied!
Current proposals for organized construction is less than 1% of the potential demand of the target audience!

At the start of the project, the sales price of finished houses will be lower than the competition. But after the implementation of the first phase prices
will gradually approach the main competitors in a number of advantages:
— Located close to the purest natural reservoir.
— Proximity to the most developed in Novosibirsk region social infrastructure (Koltsovo).
— 10 acres of land.
— The house is completely ready to start the cosmetic repair of the premises.
— Modern facade materials of natural and artificial stone.
— House for more energy efficiency and require less heating costs by approximately 30% when the same area of the house.
— All the houses in our cottage village have a minimum of 4 bedrooms of 18 m2 and more.
— In our projects, taking into account all the wishes of the families lived more than a few years in suburban homes.

We have taken into account all the shortcomings of the competitors and offer additional bonuses:
✓ All our projects have four or more bedrooms and the area of each not less than 18 m2.
✓ On a plot of 10 acres done landscaping and a fence (completely ready facade, porch, terrace and deck building).
✓ All projects are large – at least 8-12 m2 – Laundry room with window and place under a heating unit.

— The Internet, advertising through website and automated system of work with the client.

The main objective is to get the contact details of the man who came to our first email, the second thing you need to determine the category of a potential customer (his needs), it will be a small questionnaire to get the information you need to fill it, will continue to work automated sales funnel and our sales Department.

— Advertising on radio

Short commercials during rush hour morning and evening, designed mainly to convey information about that. we have a small and not expensive houses for families with three or more children and send to a website which is easy to remember 5zet.ru

— Advertising on Billboards in key locations.

Show big the beauty of our facades and view of the village from the top (plan improvement) a reference to a website

— Placing ads on websites of real estate sales

Damages, NGS real estate, CYANOGEN, Avito and others to post pictures, description of all types of houses already built and give the phone of the owner (phone sales)

— Attracting large corporate customers whose employees work in Koltsovo through negotiations with management.

To offer the leadership of such companies as "Vetor best", "Vector Bialgam", "Navitel" Katren, "agricultural resources", "GMCVB Vector" in special circumstances, the construction of houses according to their wishes in number of bedrooms and square compactly in one place. The interest of the management of these companies is that they thus retain the best professionals in their company giving them the best conditions of housing than they now have. Everything is discussed individually with each company.

— Advertising on YouTube

A short promotional video before the movie started, which aims to arouse the interest of a potential buyer and send it to our website.

— Through partners and material suppliers

To negotiate with the leadership of all major material suppliers about placing our banner on their website and placing print advertising in the offices of their sales.

— The bodies of social protection of Koltsovo and the Soviet district (Akadem Gorodok)

To make small gifts which, or the occasion (e.g. March 8), advertising leaflets about our benefits for families with three or more children, and one to their contacts.

Accents which will focus marketing

— Offered in ready home with a well-designed layout for families with different composition

— Focus on creating affordable homes by number of bedrooms from 4 to 6

— Competitive prices in comparison with other under construction cottage settlements g Novosibirska

All houses are ready to begin interior finishing (deadline of moving into the house after purchase 1-1, 5 months)

— Modern and durable facades

— Energy efficient and ecological construction materials

— Developed social infrastructure of the cottage settlement and the nearby Koltsovo

— House located on the banks of one of the most beautiful lakes near Novosibirsk.

— Ability to create a village with typical architectural development from scratch.