Production of professional cosmetics

Target audience

• Age 20 + / 35 +
• Geographical location: Cities with a population of 500 +
• Interests: professional cosmetology
• Consumers with acne problem of skin / beauty salons and beauticians
• The project is set up for implementation via the Internet channel, distributors of professional brands and pharmacy chains: online stores / own site / Soc. networks + distributors prof. cosmetics

FACTS

• 85% of customers become regular users after the first purchase.
• Own system for developing formulas and formulations based on imported components of leading world manufacturers.
• Unique combination of value for money
• Includes unique products.
• Currently the range is 73 items (SKU)

About the market:

• Due to a significant increase in prices for imported products, including In the absence of significant quality competitors among Russian manufacturers, a niche was opened for a pro-Western, competitively priced brand. To enter the market, niche studies were carried out, price positioning for each product to identify the ideal price category. Also, when entering the international market, we have unique advantages both in the price category and in the product category due to over-regulation of the western market.

Why investments are needed:

• To expand production and assortment to increase sales

ABOUT THE MARKET

• 953 billion total market volume for cosmetics products in Russia 2017. Euromonitoring data
• 352 billion of the total market is the professional cosmetics market in Russia (facial care incl. Injections)
• 13% Market growth per year in ruble. in 2017
• Due to a significant increase in prices for imported products, including Cosmetology and in the absence of competitors in quality among Russian manufacturers, a niche was freed up for a pro-Western, competitively priced brand. To enter the market, niche studies were carried out, price positioning for each product to identify the ideal price category.
• Increase in purchases through online sales: the growth of online sales in Russia + 46% in 2015 / is 6% of the total market in Russia. At the same time, multinational companies and large Russian players do not play significant roles yet and occupy a small market share in Internet sales (less than 1%).

The only Russian systemic treatment of mixed-type skin, oily skin and problem skin. Based on the gold standard of acne therapy.

There are unique products: mousse masks / face powder for washing / innovative peels for home care / mineral powders

Availability of miniatures for test use at an unbeatable price.

The opportunity to consult with a beautician before buying (for free) to draw up a program of therapy

1. Results guarantee:

If you don’t like the product, we’ll refund the money (2 conditions - use the product to the end, take a photo before and after, write the reason for what you didn’t like, return is possible 2 months after the purchase - this is a period when you can see significant results)

2. The system of discounts bonuses / VIP discounts and VIP bonuses for regular customers.

3. Offline seminars: teaching skin care and skin diagnostics on the device during offline seminars for consumers.

4. Online marathons Eternal Youth / Perfect Skin, etc.

5. Coupons for your next purchase

6. Referral bonuses for friends

SALES CHANNELS:

1. Huge Internet retailers: Wildberries, La Moda.

2. Online sales through own pages in the Social. Networks / own site

3. Sales through seminars offline

4. Distributors of professional cosmetics

MARKETING:

1. Advertising strategy: working with influence agents, bloggers / groups.

2. Conducting training seminars

3. Money return guarantee

4. Telephone consultation with a beautician for the selection of the necessary care system

5. Skin diagnostics

6. Conners in stores with free diagnostics and selection of funds based on it (special programs were created for recommending in each particular case)

7. Online testing to identify the problem and select the means to solve it recommendations care