Farm.

The market of meat and meat products is one of the largest segments of the food market as the capacity (volume of sales and purchases, the number of types of sold goods) and on the number of participants. The special role of the market of meat and meat products is determined not only significant volumes of production and consumption of this group of products, but also their importance as the main, along with fish and dairy products, source of animal protein in human diet. Meat and meat products are perishable products that require the creation of large refrigerated tanks. The Russian market of meat products is developing dynamically. He has a very stable trend and status has a significant impact on the health of other types of food markets. The meat industry has always belonged to one of the most important. Indicators of its development are the subject of attention from the state. Meat products in different groups are part of the state strategic reserve. Despite the shortage of meat products for a number of years, their importance for the normal consumer ration is very large.

In the last 4 years, our country has seen a steady increase in the consumption of meat and meat products. The total market for meat and meat products is estimated at 8 million tons per year. Dynamics of incomes and consumption of meat products indicates that the Russian population is closer to the structure of consumption by Western standards. The demand for meat products is primarily dependent on price factors, and price is influenced by the following factors:

1) the situation on the world market as a meat market, the most import-dependent;

2) fluctuations of the ruble against the dollar, as the lack of supply of Russian producers of imported meat occupies a stable position on the Russian meat market (beef mostly comes from Ukraine and Germany, Brazil, pork from Poland);

3) cost of concentrated feed;

4) the seasonality of supply and demand of meat and its products.

Other factors in the level of consumption of meat products, as well as the growth of the market are also cultural differences in gastronomy and consumer preferences of citizens. Russian consumption structure is significantly different from European and American. So, the people of Central Europe traditionally consume pork in large volume, and the dishes from it are traditional national cuisines of the countries in the region, the US is the biggest meat-eating bird, a little less beef and less pork. In Russia eat pork, beef and poultry in about equal proportions. As for meat products (different types of sausages, frankfurters and wieners, ham, deli meats, pates and more), the cumulative consumption of all these products per capita, Russia is approximately 13-15 pounds per year. The per capita consumption volumes are allocated to the markets of Moscow and St. Petersburg, in which the consumption is greater than both the national level and other major cities. Market for capital, the figure is up to 27 to 30 pounds per year, which fully reflects the higher level of income of its population.

Today the country imports 1/3 of meat consumed, 2/3 of meat birds. Under the existing redundancy resources of the United States and EU countries strongly suggest Russia imports of meat and other agricultural products, including in humanitarian aid, which reduces the excess of overproduction, the world price increases, increases the income of foreign producers. Today these countries are willing to sell at a loss in order to increase the import of meat products and preservation of the Russian market. The main countries – exporters of meat to Russia are European countries and South American countries, particularly Brazil and Argentina. In recent time, the full termination of deliveries of meat from Argentina as well as the restriction of imports from Brazil and the USA resulted in disruptions of Russian meat-packing plants, mostly affected small businesses.

In accordance with the Decree of the Government of the Russian Federation from December 5, 2005 n 732 "About import of beef, pork and poultry meat in 2006-2009" introduced a quota on the import of meat to the Russian Federation, which in 2007 accounted for fresh and frozen beef – 468, 3 thousand t, pork – 484, 8 thousand tons In comparison with 2006 the size of the quota for beef was increased by 5, 5 thousand tons (1, 2 %), pork – by 8, 7 thousand tons (1.8 percent).

The main suppliers of red meat to the Russian market are Brazil and the EU.

The share of own production of meat in total consumption is about 70 %. This suggests that Russia has not ensured food security for meat products.

In 22 regions of Russia, which are leaders in terms of production, total produced about 60 % of the volume of production of sausages in Russia. However, the number of areas in which there is a shortage of sausages of local production far exceeds the number of regions-suppliers. The greatest export potentials of a region's Central and northwestern Federal districts, while in other districts of Russia there is a lack of domestic production. Market for meat products the characteristic is a concentration of large plants in the Central and Northwest Federal districts. Large meat processing plants have significant competitive advantage over local companies in a well-developed marketing system.

At the same time, regional enterprises do not fully use their power and benefits such as customer loyalty to local producers, the ability to work on own raw materials, resulting in squeezed out from the regional market to large national manufacturers. Another feature of the domestic meat processing industry is dependent on imports. The domestic animal can not fully provide the meat to Russian meat processing enterprises: statistics shows that in recent years, the growth rate of meat production is negligible, and the number of cattle and pigs is decreasing on average by about 10% per year. Therefore, the main resource for the production of sausages leading meat processing companies continues to be imported raw materials.

The largest number of exporting areas are concentrated in the Volga-Vyatka, Central and Volga regions.

Production of livestock and poultry for slaughter in all categories of farms is gradually increasing, especially in private households and peasant (farmer) farms. The increase in meat production in agricultural enterprises due to the increasing production of poultry meat and pig meat.

The reduction in the number of cattle in agricultural enterprises slowed down, and in household plots and peasant (farm) marked its growth.

The import of meat imports (excluding poultry meat) increased by a substantial growth in the supply of beef from Brazil.

In terms of the prevailing market conditions, the complete cessation of imports of meat it is impossible, however, it is necessary to reduce imports and release resources to guide in import feed grain to increase meat production in Russia. In our country there are the necessary power for the production of meat, corn-based, which so far have not been fully used.

The demand for meat and meat products as a result of growth in real income increases, which stimulates meat processing enterprises to increase their output.

Currently, the meat market presents a large variety of products. The widest assortment of trade outlets of the capital, he made more than 5 thousand names. In large cities such as St. Petersburg, Samara, Voronezh, Ekaterinburg, number of species, about 2-2, 5 thousand items. In other regional centers, mainly with its production, the range of the market of meat counts 1, 2-1, 3 thousands of varieties, and in some cities, for example in Perm, Saratov, and Astrakhan, the number of species of this group of products does not exceed 600-900 items.

Currently, meat farming must develop as a separate branch depending on the specific climatic and economic conditions. Today, it is a necessary and promising direction in animal husbandry. To restore the number of animals necessary to create a breeding base for breeding of highly productive breeds of cattle.

An equally important reserve saturation of the market of meat and meat products is the optimization of territorial and sectoral location of enterprises on processing of meat, strengthening the feed base and improving genetic potential of the herd.

The meat industry is closely connected with other sectors of the economy, it produces a wide range of products, raw materials: hides, bristles, glue, gelatin, etc.

Infrastructure industry includes meat-packing plants, meat processing plants, poultry processing plants, meat-packing plants, slaughter points, sausage factories, meat processing plants and other enterprises. Power the enterprises of meat industry in Russia have a great variety from 1 to 500 tons per shift in the production of meat and up to 200 tons per shift in the production of sausages.

Primary business type – meat, which has various industries, providing the necessary hygiene conditions for slaughter, complete meat processing and by-products (blood, bones, hides, offal, casings), with the production of food, medical and technical purposes.

First we're going to grow ecologically pure products without any hormonal additives, no growth promoters and development, which is the most important in our production. We have our own land for growing food which reduces feed costs.

The second stage, we plan the production of semi-finished products from poultry meat, from beef with Halal which is not important enough in the moment, because this products is very demand.

In addition to all the above, there is a possibility of intestinal raw materials, legs, head, and liver is used to prepare delicacies Karachai cuisine is not less popular on the market of the Republic, making jelly, making khymy. Price category of this production is from 600 rubles per 1 kg.

The main strategy in our project is the ratio of price and quality. To date the only supplier of marble meat is mirotorg, but the basis of survey data proved that this product is very much hormonal growth promoters, GMO foods. In our case, we completely waive of growth stimulants, hormones. We submit the application form at support center for entrepreneurs realizatsii goods for export.

To date, with minimal advertising, the company's ability to sell the product we have 100%. Work:

1.individuals implement on the market

2.the butcher's work under the order

3. Pre-school and school institutions.

In the near time we plan to begin work with public procurement, 44 and 223 FZ.