The production of Concrete blocks

The strategic objectives of the project:

1. Creating an effective venture for the production of aerated concrete;
2. Satisfaction of consumer demand on the construction materials market in Moscow and Moscow region, Vladimir region, Ryazan region, Kaluga region, Tula region.
3. The growth of rural employment

Economic objectives of the project:

1. The formation of the economic foundations of providing a guaranteed return of spent funds;
2. The development of production of aerated concrete, with the profits obtained as a result of production and economic activities of the enterprise;
3. Increase the profitability of the enterprise in the process of further development.

MARKETING PLAN:

1.Short-term goals (1 year)

2.Organization and start of production.

3.Developing a recognizable corporate identity.

4.Testing of key business processes.

5.The output of the planned production capacity at 4449, 6 m3 of concrete per month.

6.The maximum production capacity of 6900 m3 of aerated concrete per month.

7.Execution of sales plan for the year.

8.Medium term goals (2-3 year)

9.The increase in annual revenue to 150, 9 mln rubles (excluding VAT).

SALES CHANNELS:

1. Internet online sales: Presence of own working website.http://grenblok.EN
2. Our team of professional programmer, marketer, direktorov.
3. Cooperation with major construction companies.
4. The hiring of distributors, dealers.

MARKETING:

1. Advertising strategy: work with agents.
2. Training of dealers.
3. A flexible system of discounts for construction companies.
4. Large customer base developed and tested over 2014.