Restaurant-Bar

Summary

Presented the business plan of the restaurant is a description of the project at establishment of public catering – restaurants, a bar (hereinafter, Bar-restaurant) with a payback period of maximum two years.

Project Manager Lugovenko Kirill Vadimovich

Funding for the project:

Is carried out by obtaining a commercial loan in the amount of 5500000 (five million five hundred thousand) rubles.

The nature of the enterprise: the enterprise for the provision of food services and entertainment.

Project cost: 5500 000 (five million five hundred thousand) RUB.

Payback period: 2 years.

The income of the investor will be 2200000 (two million two hundred thousand) rubles.

The loan repayment starts from the first month of the project. This circumstance introduced within the business plan to facilitate understanding of the structure of the flow calculation discount and regulating cash flow.

Laid interest rate on borrowings maximum (40%).

Be aware that banks are currently reviewing the rate of interest for investment projects in the downside.

Conventional project life cycle of 4 years.

The payback period from the beginning of the project 2-4 months.

The payback period with discounting 14 months.

The total economic effect from implementation of the project beyond the conventional life cycle is 7700 000 (seven million seven hundred thousand) rubles.

The contents

• The problems of the industry
• The main trends of development of public catering enterprises
• What are the forecasts?
• Why network business

From the average layman it may seem that the market of public catering enterprises is oversaturated. However, the data analysis of the market of fast food, driven by domestic and foreign researchers, to the contrary. The niche remains quite torquey, feels industry annual growth both in physical and in value terms.

If we turn to the Russian state standard, under public nutrition is a separate industry, which includes the profile of the enterprise. The standard 50647 2010 does not distinguish by ownership or hierarchical structure. The structure of the food industry in Russia the following:

The problems of the industry

Despite the fact that people always will experience the need for food, the industry is very sensitive not only to the consumer, how much to external factors. So, the unfavorable environment, food embargo are forcing enterprises the power to increase the cost. It is not always able to lay in the cost of the finished product improved service. For example, the analysis of the coffee market clearly shows the shift in consumer demand from the middle level to more than the budget. The drop in the level of income clearly affects the coating offers catering. As a result, the deterioration of not only the service but also the quality of the finished product.

Summarizing 2017 and comparing them with the dynamics of 2018, analyst lead depressing numbers. So, the turnover of catering establishments showed a total decrease of 5.5 percent. Negative indicators of the industry was not characterized by the past six years. Low level KPI industry due to the increase in the credit burden on enterprises of public catering. Thus, the interest rate has increased from the expected 12% to 25%.

The largest drop was shown by the enterprises of medium price segment. The fall segment of the industry, according to research Agency RBC. Research, was 12.4 percent. Along with this changed and preferences of the users, more than half of them now prefer to stay at home (56%) than spending time in a cafe. Acknowledging these rating agencies, the situation is deteriorating in all spheres of public power:

The main trends of development of public catering enterprises.

During the crisis the Russian market began to get out of all brands. So, for the last two years from a range of cafes and restaurants lost such networks as Marakame, and Pretzelmaker. Did not Wendy's, Great American Cookies and Quiznos. As noted by the study participants of the market of fast food in Russia industry after the changes became more democratic. Even in the face of aggressive advertising, the consumer actively goes to the thin format of supply. As a result, the main influx of customers began to experience it fast food. The basic concept of Russian consumers has been the approach for a quick, cheap and tasty food.

According to the results of the analysis of the coffee market in Moscow 2017 it is noted that in the industry feel uneasy of a single enterprise. However, network companies again began to gain momentum. An additional catalyst development is the same in structure and menu of the cafe was the appearance of franchises. A proven and sustainable business in a uniform format began to appear in many Russian regions. Club cards and aggressive bonus system finally rebuilt the attitude of Russian consumers to the quality and format of food.

What are the forecasts

The reduction in the number of companies in the restaurant industry is both a consequence of the crisis and increased market capacity. Very promising in this respect is the restaurant business. With regard to catering companies, special role in their promotion has accommodation. Opening new outlets in places with high throughput markedly increases the flow of customers. Through analysis of the market of bars, many analysts point to the effectiveness of business promotion in social networks. There is now a potential consumer. In groups and the news columns became easier and easier to fill in your plans for the evening.

Largely due to franchising in Russia began to increase quantities of successful institutions. Working on a ready-made business models, companies and interesting clients and companies. The number of projects launched by Russian and foreign franchises in Russia reaches more than 8500. Based on total number of points of cooking, the share of chain restaurants has already exceeded 50 percent.

Conclusion:

The analysis of the market catering 2018 shows a marked tendency of Russian entrepreneurs to overcome the crisis. To the industry back the previous enterprise, it is actively saturated with persistent sanctions and change of preferences of clients restaurants. Franchising as an economic model is of obvious interest. The owners get business product, which has already been the maximum optimization of costs; excluded costs. The consumer in turn receives a time-tested brand that can visit in any city without fear for the quality or excessively high check products.

The concept of institution depends on the style. Bionics is based on the assertion that natural forms of nature are perfect, so the texture and decorative elements of the interior is repeated in the style with the same harmony which is peculiar nature.The pronounced structural (cells, grids, pores, bubbles) will create an impression of nature at the same time associated with the coziness and comfort that plunges into a trance.

Easy accessibility to the institution. A great selection of cuisines and price to it. The provision of additional services, promotions. Events (live voice). As well as conducting interesting activities which in its turn will help to retain customers.

The following sequence of actions:

1. To conduct advertising researchin such areas as the study of marketing situation, analyze the source of competitive conditions in the market or its segment, the rationale and feasibility of the campaign.
2. To identify the target audience, customer profile and the list of advertised products and services.
3. To formulate the objectives of planned ad campaign, and for various services can be supplied your advertising goals.
4. To develop creative advertising strategy:the concept and the basic Grand idea of the campaign.
5. To choose the means of advertising, the frequency and timing of placement in their advertising. It is useful to define several options (main and a few spare).
6. To calculate the estimate of the cost of promotions.
7. To determine the actual size of funds which can be used for advertising and depending on it to adjust the plan of campaign. If the funds allocated is not sufficient, in terms you can change the frequency of advertising, to reduce the size of the publication or change to the publication, the broadcast advertising message, etc. to finalize requirements is with real possibilities for a certain period (quarter, year).
8. To develop advertising messages and texts;if you need to contact an advertising firm or Agency.
9. Draw a detailed plan of the placement and publication of advertising, putting the means of distribution of advertising, frequency of advertising messages, maturity, responsibility, etc. All this must be clarified and agreed in accordance with the actually allocated funds to conduct an advertising campaign.
10. To organize the work in the course of the campaign.
11. To evaluate the effectiveness of an advertising campaign after its implementation.