Contract manufacturing of men's clothing under the brand Bandidos & Nino

As the target audience are the consumers who have a need to purchase of men's outerwear, namely, coats duffle Coat.

Gender: Almost 100 % men, not counting the hundredths of a percent of girls who purchase products as a gift to their young people/husbands/fathers. Users Internet Age: 28-45 years, Income: Above the average (from 40 000 – 300 000 RUB)

Appearance: look after their appearance, often looking for individual style that would suit them.

Marital status: Mostly married and a lower proportion of free.

Geolocation: Russian Federation, USA, Canada and target location, but the region or city doesn't matter because everything goes through e-Commerce.

Nationality: doesn't matter.

Other features: Our client is, first and foremost, a wealthy person / business owner / VIP-person, and he: • Knows her worth; • Confident; • Care about the prestige; • Stresses; • High price for it — dignity and argument in favor of the purchase; • Value their time.

According to the study of Fashion Consulting Group (FCG) market size clothing, shoes and accessories in Russia to 2018 2, 36 trillion Retail market of clothing and footwear in the Premium segment on the territory of the Russian Federation is 255 billion in 2019 based on the sales volumes of the previous period. The Russian market of luxury fashion goods in dollar terms has not increased, and the ruble — have grown by 6-8% and by the end of 2018, the year was 250, 7-255, 4 billion rubles, according to the MarketMedia in Fashion Consulting Group. Premium segment even in the crisis remained quite stable, as revenues the main categories of buyers of the Suite allow them to save on spending on clothes, shoes and accessories and not to give up their established habits. In Russia over the last 3-5 years there have been significant changes in consumer behavior. For example, fewer impulsive purchases, to replace the pronounced "conspicuous consumption" that was previously the hallmark of the Russians, comes a more balanced and rational approach. Along with the increase in the proportion of our Millennials are among the buyers of the Suite there is also a growing trend of "Europeanization of taste." Step by step global fashion trends become much more pronounced in consumer preferences than local features. Buyers of the new generation of correlated purchases with their real lifestyle, think about their "practicality", pay attention to social aspects, such as ecology, protection of animals, the reputation of the companies.

In 2013-2017 the sales of clothing in Russia increased by only 1, 3 per cent, from 454 million units to 460 million units, which characterizes a stable level of consumption, even with low dynamics, since the dynamics of this sector of 3-5% is considered excellent. In 2018 the sales of clothing in Russia decreased slightly compared to 2017 2019-2022 gg they will resume increasing, but the rate of growth will be much more modest than in 2016, and will be 0, 2-3, 1 percent per year. Domestic producers owns 20% of the market.

Description of the market:

• Women's clothing segment is about 55% of the total market in monetary terms. On the men's clothing segment accounts for 30% of the market, and children's clothing is 15% in the structure of the market (consumer);

• According to studies, about 89% of consumers prefer to buy clothes of an average price level. About 7% economy, 4% buy clothes "luxury pret-a-port";

• The most popular places to purchase clothes are the chain stores (78%), non-chain stores (41%), covered markets (35%) and boutiques (31%). Regarding the purchase of clothing preferences are distributed as follows:

• 40% of respondents buy clothes as needed;

• 27% buy clothes during promotions and sales;

• 25% buy clothes according to the season;

The division of the market by price segments in 2019:

• Clothing in the economy class (mass market) — share is 65%.

• The average price segment (middle market) – share of reserves of 24%;

• Clothes are of high and Premium segment share is 11%.

Practical and reliable performance for everyday underscore status

The practicality lies in the design of patterns, detail/finish, such as mathematically calculated location of design details: pockets, detachable elements, using a unique thermo-pack high termo-characteristics do not influence the volume of products.

Internet sales

off-line show room

aggregators specialization

regional wholesale sales

wildberrys

instagramm

web site

advertising from bloggers

targetelem

Yandex direkt

off-line promotional materials

specialized fair

involvement of aggregators-Tattoo parlors, a Barbershop, Fight club, Yacht goods and Yacht Clubs