Manufacturing of electrical connectors for industrial use

The main products of the project — the connectors (the power connectors). Designed for three-dimensional mounting. The electrical connector consists of a plug containing a cylindrical contacts and the sockets with contact sockets. The nomenclature of finished products consists of 11 positions.

For the implementation of the project was fully carried out all the preparatory work on strategy development. Available design documentation, 3D models, Assembly drawings for the entire planned product range. Developed by the actual step-by-step investment plan on the basis of current commercial proposals from suppliers of equipment, materials and components. There is a preliminary agreement with contractors for the production of molds and dies, the agreed additional discounts. Worked maximum utilization of the equipment for providing of outsourcing for additional profit.

Products are used in oil production, on the control stations in mobile electrical systems, metallurgy, railway transport, sea and river ports. The main consumers — management organization serving the project with state support.

Currently only one factory, mass-producing these products. There is no direct dependence on the volatility of exchange rates (all components are manufactured in Russia), eliminating unplanned losses due to exchange rate differences, and reduced margins in uncertain times.

The demands of consumers for products are quite standard:

1. High quality
2. Reasonable price
3. Reliability

It is planned to use as an active strategy to attract consumers, and passive.

Active strategy for engaging with consumers involves:

— development and maintaining existing client base experienced in this field managers;

— development of commercial offers, sending it to potential clients;

— cold calls to potential clients (both trading firms and final consumers).

The main tool of the passive strategy is advertising. At the moment a paid hosting the online store, the site in development. Plan an active promotion in the Internet. Production and targeted distribution of promotional materials.

The project "electrical connector" refers to "B2B". The ability to service all industries allows us to collaborate with major companies in Russia with state support and funding. The demand for these products is stable and subject to little seasonality. For example, the surge of sales in December, as state-owned enterprises try to "close" the budget surplus in the current period, to receive funding for next year. With the worsening economic situation in Russia in 2008 and 2014, a significant reduction in demand for products not identified as funding for a number of major projects have been suspended was not.