Rock festival, camping

This festival is not in the Crimea (all existing do not compete because of the low level of organization and other factors). Festival for two years, took 8th place out of twenty rock festivals of Russia – this level there is none!

The camping overlooks the Crimean bridge no. The nearest car camping in the Crimea, from 100 to 200 km.

Plans for the development of the festival to the level of attendance is not less than 100 thousand people/year. There is also the opportunity to carry out this additional place 2-3 year festival in other directions, and in the future to make this platform the main festival in the Crimea and Krasnodar region.

The project is targeted at Crimean, southern FD, MSK, SPb. Although the second festival was visited by the visitors from Kaliningrad to Perm.

The deposited amount repaid in the first year due to the festival.

In the second year of investment will be reduced by 30-40% and bringing the same or even more profit. By investing in the second year the same amount as in the first year the profit will remain at the same percent, but the financial figure will grow accordingly.

This festival is not in the Crimea (all existing do not compete because of the low level of organization and other factors). Festival for two years, took 8th place out of twenty rock festivals of Russia – this level there is none!

The marketing strategy is to use targeted advertising and alternative advertising network Yandex (coverage of more than 30 000000 persons), advertisements in social networks (more than 1 million people), outdoor advertising (MSK, SPb, Crimea, Krasnodar Krai), other types of advertising materials (promotions, flyers, sweepstakes, advertising on the Crimean radio stations, etc.). Total reach of the advertising campaign of the festival and camping will be more than 60 000 000 people.

As practice shows, each year have visited the festival before, come again and bring beginners, which provides an additional increase in visitors increase.