To repair a car expensive. The owners are searching for ways to save on repairs. Buying used parts is difficult and dangerous. Marketplace for trading of spare parts organizes the process of online trading and ensure the financial protection of the parties. With Motodrom you can save and not lose money
Company website
Market analytics
In the world 1.015 billion vehicles. (WardsAuto https://www.wardsauto.com/news-analysis/world-vehicle-population-tops-1-billion-units)
Already by 2035 the global fleet may increase to 2 billion units (Autonews https://www.autonews.ru/news/5c9114d69a7947491f827c6e?ruid=NaN)
In Russia 42 million cars, 4 0 m LCV, 3, 7 million trucks, 2, 4 million motorcycles (AUTOSTAT https://www.autostat.ru/infographics/33675/ https://www.autostat.ru/news/31490/ https://www.autostat.ru/news/31621/ https://www.autostat.ru/infographics/29720/)
In Russia in 2017 had bought parts 1, 5 trillion rubles
AUTOSTAT https://www.autostat.ru/news/34459/
According to AKITA online trade of spare parts increased by 26% in 2017
Commitment to safety – one of the most important global consumer trends (GfK https://www.gfk.com/ru/insaity/press-release/issledovanie-gfk-globalnye-potrebitelskie-trendy/)
32% of Russians were victims of Internet scams (VTSIOM https://wciom.ru/index.php?id=236&uid=116)
"Age of vehicle fleet in Russia, one of the biggest in the Top 10 largest autotran.
And it continues to grow on the background of falling sales of new cars. Therefore, the owners of the aging, and new cars, looking for ways to save on use and maintenance.
If AutoTech startups will be able to offer convenient, transparent and reliable way to save money to its customers, millions of car owners make a choice in their favor." (Nicholas Tyurnikov CEO of osaGO and "Avtokard" https://rb.ru/opinion/itogi-auto-tech-za-2017/)
The total volume of the target market Motodarom.ru THERE 241, 2 billion RUB/year
The available volume of the market of SAM 148, 8 billion RUB/year
Achievable market volume SOM 38, 9 billion rubles/year
(Own calculations)
Competitive advantages:
For the buyer:
• Save up to 70% of the cost of new parts
• Save time searching among thousands of sellers (10 min instead of 5 days)
• 100% protection from fraud by the seller (S2S)
• Access to the user rating of the quality of parts
For the seller:
• Specialized services for trade parts streamlines processes, reduces costs and gives you greater deals compared to other sales channels
• Free placement of an unlimited number of ads
• Lifetime activity announcements
• Online payments between individuals and B2B and B2C
• Payment service only for successful sales
• Save time on billing 1 unit of the product in 60 times in comparison with the boards and their online store
• Save time on the process of sale online is 24 times compared to message boards (answers to questions, correspondence, specification of presence)
Special system to create an advertisement of goods reduces the costs of multiple trading platforms in moderation, compared to competitors. Reduces the negative sellers.
1. Retention % per sale product
2. Selling of advertising spaces
3. Selling the website's services
4. Selling priorities
5. Monetization delivery
Customer engagement:
Indefinite storage for free ad attracts the flow of customers from search engines.
Targeted advertising
Call center
Articles and news in the media
Social networks
Retention:
The system of ratings and achievements engages sellers to put more goods and often carry them through the website.
Analyst prices, queries and results of operations increases the efficiency of the seller.
Service parts for customers, informing about their appearance.
Operational technical support.
International project
Project price: 9 000 000
Investments volume: 900 000
Stage: Business for sale
Website: https://www.motodarom.com
662 reviews
Ildutov Evgeniy