Sale of special machinery

My project is aimed at closing the market needs of Russia in special vehicles, in 2019 demand exceeds predlozheniia 10-20% from month to month. My clients are big business in the face of state companies or companies, mostly energy. Small and medium businesses are also our customers is the companies that build something, transported, drilled, etc. Target market which is interesting to me is all the special vehicles in Russia, but in the meantime focus on those areas described above. In the future there are plans to sell the excavators and loaders. Sales territory — all Russia, but the main direction is the Central Russia, the Urals and the South. The construction equipment market is always in demand, people will always need quality appliances for different type of work. Confirmation is the growth of sales of trucks with 36, 3 thousand in 2015 to 68 thousand in 2018.

My project is focused on the closure of the Russian market. For 2018 were sold 68 thousand freight cars, 32% of which are cars with various add-ons. 21, 7 thousand cars/year are my potential customers and in the first 5 years, I will try to take 3% of this market.

My experience in this business since 2013, strength in the knowledge of all competitors and their product. Developed an effective sales model and precise understanding of the customer's request.

The strategy of personalization of customer requests, coupled with excellent service is the key to customer loyalty.

Sales strategy involves the use of 2 distribution channels direct and indirect. The first way is to produce samostoyatelno and implement it through your website, and also affiliate network. The second way is to participate in the process of distribution of goods produced by partners.

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