Create a collection of women's bottom Lacy lingerie Elena&Daniella

Project description

The aim of the project:

• Attracting venture capital investment to start (otshiv) the first collection of women's bottom Lacy lingerie as the first step of brand creation podrostkovoy women's clothing style is Smart Casual.
• After the launch of the first phase— the establishment of regular collections of lingerie— next steps will include the production of clothing, a private shop, a line of shoes isomac, stores pornsite.

Oncurrently, we have:

• Working the Showroom portage Lacy lingerie osnovnym sales channel— target черезFB on the вInstagram;
• Analysis of the Russian wholesale market of underwear— the main producers of postavshhiki;
• Tested various channels to attract traffic, the sales channels;
• Own collection of designer underwear (8капсул = 24наименования).

Investment is needed:

• Tailoring 5комплектов (capsules) Lacy underwear— по1500 pieces of each color of water, at a cost of B1000 rubles (material, work, logistics, packaging) seconnect.
• Launch advertising продажи30% sets vroznitsu through the showroom (Advertising 2nedeli, operating expenses vasorum на2месяца).
• Showing rebuffed collection with participation of buyers, the purpose продажи70% sets wholesale.
• Advertising profiling magazines, for wholesale.