Coffee-like

Project description

Presentation

https://files.b2bfamily.com/Pdf/Preview/?md5=39d58ff0aa65ea7900360be9dd381021&id=847833&print=False

COFFEE LIKE, the largest international network in the format of "coffee to go".

THE STATE OF THE MARKET

In recent years, coffee consumption in Russia increased significantly. Russians began to drink 20% more coffee. Experts point out that coffee consumption in Russia may grow in 7, 5 times, given the level of this indicator in the countries of Western Europe and the USA.

Media

Rusbase:
"A coffee market committed to quality transition to the Express format

"coffee to go" when the service takes just minutes, range

becomes quite wide and the coffee itself is delicious and of good quality."

RBC:
"Niche coffeehouses became more popular than a classic cafe.

Driver for manocalzati is the ability to take a coffee with you."

News:
"Russians began to drink 20% more coffee. Although tea is still more popular

experts predict the change of the situation in a few years. This is

with the establishment of a culture of coffee consumption in comparison with the Western countries."

Audience full of coffee goes to monotonicaly.

Coffee shops with a narrow range of chip to his clients cafe "full cycle". The number of visitors of Moscow coffeehouse-manocalzati for the first four months of 2017 rose 23%.

To walk with a Cup on the street – fashionable.

Visitors of coffee shops is increasingly taking coffee to go (about 45% of the visitors narrowly specialized coffee shops). Trade "take-away" in the U.S. is about 75% of the market. The regional market is not saturated. For example, despite the fact that the coffee market is very diverse, represented by many local and foreign brands, network and monokoane to say that it is saturated too early.

A young audience.

61% of the audience of coffee – young people 16-34 years old. With the development of the coffee culture in Russia, the audience will expand. Consumption is shifting from instant coffee to the grain.

INDICATORS NETWORK

1 356 166 457₽ the revenues of the network in 2018(According to the April 2019)

186 255 151₽ the chain's earnings in a month

1 199 361 number of transactions per month

325 025₽ average revenue by 1 coffee bar in a month

2 162 612₽ maximum revenue per 1 coffee bar in a month

186, 8₽ average check

UNIQUE SELLING PROPOSITION

As the positioning of the brand creates an Association "impossible is nothing" and the main slogan is the phrase "do what you like", in this ideology the company engages the guests, employees and franchisees.

Now a lot of companies offer coffee with a full coffee shop — in this situation it is difficult to stand out. All engaged in their own roasting coffee, someone offers specialty coffee and alternative cooking methods. We work for the mass market, and basically it's a natural traffic.

We chose a niche of visitors — people with an active lifestyle, Hobbies and desire to be successful.People who want to be in trend. And we offer them to follow our ideology of "Do what you like". It is the conversations with the Barista in the motivational labels on our cups, in promotional materials, on the avatars in the social. networks. We emphasize that coffee drinking is fashionable and stylish. Our ideology represents freedom of thoughts, actions, desires.

INVESTMENT PROPOSAL

Stand indoors (Mall, shopping center, BTS, etc.)

The expense of opening:548 300₽

Area: from 6 to 12 m2

The pavilion on the street without the waiting area

The expense of opening:878 300₽

Area: 7 m2

Pavilion waiting area

The expense of opening:1 045 300₽

Size: 12 to 15 m2

Built-in premises on the ground floor

The expense of opening:734 300₽

Size: 7 to 10 m2

REFERENCES

News "coffee Consumption in Russia"

https://iz.ru/654393/roksana-avetisian/rossiiane-perekhodiat-s-chaia-na-kofe

"Coffee consumption by country"

Marketing research "the Russian coffee market 2017"2017 RBC Moscow, p. 140

RBC "Niche coffeehouses became more popular than the classic cafe"

https://www.rbc.ru/rbcfreenews/59427fa49a794747c5eca520

Business Online "to Go with the Cup on the fashionable street": why in Kazan opened so many coffee shops?"

https://www.business-gazeta.ru/article/356722

"The volume of the coffee market of Russia"

http://www.foodmarket.spb.ru/current.php?article=2474

Company website

https://coffee-like.com