ONEMART is the first construction marketplace in the regions

Problems of the market of building materials in the regions

1) High prices (the trend of local supermarkets, in effect, the lack of competitors).
We work directly with MANUFACTURERS and leading distributors to provide low prices for products!

2) poor range (or rather "jaded" and "proven" products/ collections that are 100% sold) in the local stores and hypermarkets;
We strive to be convenient and useful partner for our customers, so continually expanding the RANGE, to the inhabitants of small towns had no more need to go to building the hypermarkets in large cities and have the opportunity to buy everything you need in one place!

3) Lack of professional services and counseling in the local stores and hypermarkets;
We believe that the success of a company is its PEOPLE, so WE are constantly learning to PROFESSIONALLY assist our customers with selection of products!

4) complexity of the order of building products on the website of the online store because of the difficulty of finding and accurately calculating the number of materials.

We CARE about our CUSTOMERS, helping to save time and money on the search and selection of products for construction and repair, therefore, develop ONLINE SERVICES that allow you to calculate budgets, to visualize the interior and scarcity search time at the expense of the functionality of the online processing of imported applications or quote!

5) the Difficulty of ordering products from major online stores, due to the lack of outlets and is built logistics system for such goods in small towns.
To do this, we placed the issue even in small towns, assume the most popular building materials, and everything else you can order online and pick up in this item!

Target audience

Individuals (to build a house or make repairs)
Gardeners
Builders and finishers
Interior designers
Construction companies
Hardware stores
Housing and communal services and management companies
Enterprise

The volume of the market of Chelyabinsk region = 35, 6 billion rubles.

The goal is 3% of the market after 3 years of work in the field.

Today the market of DIY retail (Do it Yourself) is one of the most promising markets in Russia International networks here invested billions just in our country. The most common format here are super - and hypermarkets with a wide range of building products – from dry mixes and paints to plumbing and home products that enable you to repair any buyer.

1) Marketplace with a wide range of over 40,000 products for construction and repair;
2) Different formats of stores and warehouses for cities with a population of 1,000 people;
3) Shipment of goods from our own warehouses and warehouses of Partner;
4) Low prices and Promotions by working directly with Manufacturers and leading dealers;
5) established logistics and a well-developed delivery system, the possibility of removal from any warehouse;
6) Omni-channel marketing model;
7) the Development of digital services in the online store;
8) School construction and renovation in the format of "Do it Yourself" (master classes from producers and artists) for individuals, builders and decorators

Direct sales, sales via trading room, sales through Internet marketing.

Marketing strategy is composed in different distribution channels, osnovna role Internet marketing:

1) SEO optimization of the site;

2) Development of content plan and campaigns;

3) Analysis of keywords and keyword research;

4) Preparation of UTP and offers for products and services

5) Create landing pages and social networks, strategies of lead generation

5) Create strategy traffic

6) E-mail marketing and automated newsletters

7) create an automated sales funnel, using all the modern digital tools

8) Media advertising on regional channels