Business plan aim
Justification of profitability of investments in the production of soft drinks: tonic, ginger beer, Kombucha, Kombucha-based drink and the further sale of produced drinks.
Location
Moscow
Field of activity
Production of soft drinks
Project aim
Increase of business marginality due to production of several types of non-alcoholic products.
Production of 2 product lines based on innovative technology-CO2 extracts. The composition is completely absent flavors, colors and preservatives. Thanks to the use of this technology, drinks are obtained useful. 2 more product lines are produced using the technology of fermentation of the drink based on elite teas.
The company implements a product development strategy which consists in introducing fundamentally new products to the soft drinks market. The main tool for achieving these goals will be focusing-giving the product distinctive properties that are important for buyers who distinguish the product of the company from the proposed competitors.
International project
Project price: 96 000 000
Investments volume: 96 000 000
Stage:
970 reviews
Kamilov Anton Mirfayazovich