EKOVIT

Project description

The aim of the project is organization of production and bringing to market innovative products from wood material called "Ekovit". Raw material for ekovita are coniferous forest residues (coniferous spruce branches, the top with needles) felling Russia remain unclaimed hundreds of millions of cubic meters.

Its technology is close to the widely known technology of wood fiber materials – hardboard-MDF-HDF, using the same equipment. The main difference is the absence of additives of toxic binder resins, up to 50% of the cost. At the same time, the technical characteristics Ekovita not inferior to known analogs.

Advantage Ekovita is its absolute sustainability. Products have the ability of long-term (years) to produce a fine pine scent, which phytoncides, flavonoids, terpenes and other organic volatile compounds with beneficial effects on humans and the environment.

The project is a pilot production with a production volume of 8,000 m3/year. The starting lineup will be three types: decorative wall panel, veneer, furniture Board, flooring.

Company website

Additional information

The representative of the Novosibirsk regional Fund Razvitie industry (FRP) A. V. Pozharskiy welcomed the project and expressed their willingness to include it in the financing program in conjunction with Federal PDF. In this case, the project gets 50% of the total volume of necessary investments with low annual percentage and a number of other preferences.

Market analytics

Performance ekovit close to MDF-HDF, global production is increasing annually by 8-10% and exceeded 100 million m3/year. In Russia the volume of production в2017 year amounted to approximately 2, 85 million m3.

Exportsof fiberboardв2017г.rose на11, 9% до139 million sq m (784 tons), the second year in a row, updatingthe historical maximum. The growth is recorded for the 6th year in a row. Stoimosti terms, the exports amounted to 280млндолл. ( + 37%)— this is also a new record.

Exportsof fiberboardв2018г.rose 15, 1% до159, 7 million sq m (908 kt), the third year in a row, updating the historical maximum. The growth is recorded for the seventh consecutive year. Stoimosti terms, the exports amounted to 340млндолл. ( + 21%)— this is also a new record.

Pooboy types of wallboard Russia в2017-2018 included the first five global exporters.

Source: https://lesprominform.ru/jarticles.html?id=5008

Based on the above volume, pilot production ekovita will be 0, 2% of the total production of Russia that will allow you to freely find its niche on the Russian market and export. Share a new product on the market of similar products, marketers believe 5%, therefore, primary ekovita niche in the world market – 5 million.m3.

The uniqueness of the project

  • It is known that the widely used wood based panels particleboard, fiberboard-MDF, HDF, emit free formaldehyde or other toxic substances contained in synthetic resins .
  • Another problem in existing cutting areas of Russia, hundreds of millions of cubic meters of logging residues are utilized because of the fire risk and the incidence of forest, bringing the cost.

    Ekovit get due to activity of natural compounds and sparing technology. As a result, products emit a pleasant pine fragrance composed of volatile terpenes, flavonoids, beneficial to human health.

    It attracts consumers who are aware of the importance of the environment.

    Products from Ekovita be the solution to toxicity problems, especially for children and school furniture.

Monetization sources

The consumer is offered a quality product, with new characteristics, beneficial to health, the prices of analogues does not have these properties.

The target audience is furniture manufacturers, builders, finishers, and families-new settlers who are aware of the importance of the environment and a wish of your choice to arrange a new dwelling.

Distribution channels: One of the directions of the markets for our products – sector school furniture. Because they have the furniture production, we assume the participation in tenders for its supplies to the Siberian Federal district, as well as the possibility of supply of furniture boards well-known manufacturers of children's and school furniture.

B2B sales: originally planned a small (pilot) party with deferred payment up to 2 months. In future relations with regular customers provides for a system of discounts and delays of up to 30 days. Because he was meeting with a representative of IKEA and J. E. Karlsson, who praised the submitted samples to conform to the concept of the "IKEA" – consider it an opportunity to assert itself on the international market, i.e. to develop jointly a number of products and provide them for sale to developed countries.

Sales B2C: flexible system of discounts and sales on credit. As significant end-users, according to our assumptions, young families, new settlers, despite the fact that they are active Internet users – will be developed online channels, for example, teaching the "homebrew repairers" channel on YouTube, your own website and advertising in social networks. Online channels will allow you to create a feedback with consumers via comments, forums and emails.

Partnerships with design studios and decorators specializing in interior solutions, will serve as one of the sales channels, and will also help to expand the range of products.

Further development envisages to expose the samples at the major thematic international exhibitions and fairs. A potential partner for sales in Germany.

Project detailed information is available to investors after authorization.

Project detailed information is available to investors after authorization.

Translated by "Yandex.Translator"
Project No. 53309
Created on: 11.09.2019

Russia, Novosibirsk Oblast, NOVOSIBIRSK


Project price: 188 500 000

Investments volume: 94 250 000


Stage: Business for sale


Website: abs-a.ru


434 reviews

Contact details of entrepreneur

Akhmedzhanov Mikhail Mulk-orazovich

Russia, Novosibirsk Oblast, NOVOSIBIRSK
Woodworking, Domestic and other staff, Waste treatment