Cafe

We cater to every age segment. The concept of a family cafe. Pancakes and fritters very popular with the children and their parents. Is that cook at home, for family. Parents are very elaborate setup and ending choose how to feed yourself and your baby. They have a demand for natural products. And the pancakes they trust more than the burgers and other fast food.

There is also a high demand for good coffee. Once you try good, proper roasting coffee at professional coffee machine kleintov open their eyes to what should be the standard coffee.

Coffee lover is a stable and regular customers.

According to the "Market Analysts" last year, the number of catering companies of all types increased by 24% and the dynamics are quite promising. To improve in this matter is mainly affected by the changes in food culture and novelty in the approach to eating out.

The main impetus for positive change was the world Cup. He contributed to the demand for fast food, the popularity of pubs, bars, eateries and also revived the supply segment on the streets, in parks, in public transport. Catering was able to shift and use the post crisis situation for the development of more fuel-efficient segments.

A leader in this issue was fast food. The popularity of such restaurants based on the fact that people go to them regularly, not on special occasions or celebrations.

— Will use a customer-oriented approach in the field of "coffee to go" — two or three grinders, instead of one, which will razyne coffees. The client before preparing coffee will be able to individually choose a variety according to the parameters: Saturation / Sourness / Bitterness / Sweetness. To increase customer loyalty and add originality to our brand;

— For nastojashemu quality coffee and drinks on its basis, which is memorable and not povtorenie taste. Correct and unique selection of coffees from the champion of Russia on roasting (https://www.taberacoffee.ru/blog/luchshiy-obzharshchik-2018-goda-sergey-tabera/)

Natural vysokokachestvennye of produkciya for the whole family at reasonable prices. That's what customers can afford every day;

— Natural lemonade in the hot weather, natural fruit drinks in cool weather. The same cocoa on a special prepared;

— The original recipe pancakes and pancakes. Sweet and savoury pancakes with different toppings in original combinations.

Hot, crispy sandwiches for those who predicited hot and hearty snack on the go. This is a unique product on the market.

— Quality baked goods with a note "Same". The same "Baba" that is the "Sochnik with cheese", the same "Strip of sand", the cake "Potatoes" etc.

— Large portions and excellent taste of food and drink sets a certain level and puts us in comparison to other for the dominant position.

Strategy zklyuchaetsya that we will always and everywhere be different from competitors. And we're doing it. Will always be one step ahead of them. Not going to copy anything from them. We offer unique products with original recipes.

Accent will be on the quality of raw materials purchased. Taste is everything. If not tasty, then why not Nacatl to do something. This will increase customer loyalty and create a good reputation.

Sales strategy — the placement of points of sales in places of the most high traffic of target customers. Support customers through loyalty systems (free drinks, with a certain regularity of purchases).

Alert advertising leaflets and materials about new products, seasonal predlozhenij and promotions. The most important thing is positive feedback from customers and recommendations to friends and colleagues.