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OOO "KSK ALLYUR" — Konno-a sports complex the main directions of development, which:
Every year the number of sports facilities is increasing, but the increased number and the original emergence of new sports complexes does not solve the problem of employment for sports (8% -10% versus 40-55% in developed countries).
Analysis of the market of sports services shows that the proposals in the area of equestrian sports in the market of the Samara region is limited by several factors: quality of services, limited capacity of equestrian clubs, remoteness and inaccessibility, restrictions for classes in the winter and bad weather. At the same time, due to the fact that in Samara for a long time worked Hippodrome, in the region there is a high demand for horse-riding lessons of different levels of complexity, horseback riding, and also many private owners who are interested in good level of service and quality horses and the opportunity to see more of favorite.
Given the fact that horse riding can be called all age, it is available to people from 5 to 60 years, it can be argued that the popularization of horse riding (at the expense of advertising and holding mass events), sporting and recreational, can lead to increased demand for such services.
When horse riding in humans, involves all muscle groups. Riding is a strengthening effect on the respiratory and cardiovascular systems warmed up and massaged the muscles, improves blood circulation, increases overall human emotion. It is possible to dose physical loading depending on the age and physical health.
Horse riding helps to improve posture, weight loss, the good work of the internal organs.
To open a CSC in the construction phase will require a minimum staff of 2 people to run the KSK staff из17человек (trainer, grooms, etc.). You also need to consider the cost of the buy (lease) a land plot and construction of a new administrative building and indoor arena KSK. The minimum area of land, sucheta private Parking will be 6га.
Facilities for equestrian activities it is recommended to arrange in all big cities (population more than 250 000 inhabitants).
The population of Samara is 1 171000 pers. All able-bodied population in Samara for the year 2019 is the ratio of 65% of the total population of this administrative center. All the rest from 100% the ratio is divided into the population of children and retirement age.
Competitors:
Konno-a sports complex Silver horseshoe
Pros: indoor facilities 20х60, two stables, a separate territory, a set of obstacles, shower, toilet and locker rooms for the athletes (not for tenants)
Cons: the size of the arena does not allow for regional, regional competitions in the autumn-winter period; a large distance from the city and one bus route; low service for private owners
Konno-SPORTIVNYJJ KLUB Legion
Pros: Located in the city p. Management, a petting zoo
Cons: No indoor arena, small area, low service for private owners
Crystal Horse club p. Novosemeykino
Pros: All the conditions for people (shower, kitchen, changing rooms, bathroom), Flaws: Custom arena, small stables for horses, dark, not ventilated stables, no rent (only for owners of horses)
A prestige Equestrian club, Moskovskoe shosse 23 km, lit B
Pros: In the city
Disadvantages: there are No normal conditions for horses and for people
Golden horse Equestrian sports club, Moscow highway, 16 km, 3 letter A (for hospital Seredenin)
Pros: In the city
Disadvantages: there are No normal conditions for horses and for people recently stole a horse from the club.
The main factor that determines the success of KSK ALLYUR as the business project will be:
1. The location of KSK (in the city, with good transport interchange, to enable children to get their own)
2. A well-equipped vet-office
3. Administrative space, locker rooms and showers for athletes and for tenants.
4. Automatic horse walkers for horses (very appreciated by the horse owners, there is not one club Samara)
5.Indoor arena 36(40)m X60 (will allow to hold competitions of any scale as dressage and show jumping)
6. Warm bathing and a Solarium for horses (increases the level of service in horses)
7. Installation of video surveillance in the stables.
KSK efficiently organized, with high level of service, and a full-sized indoor arena will attract public section (pony club), Samara detachment of the mounted police (which will provide additional revenue without investing resources).
Basic services CSC is the holding of sports and recreational training in dressage and show jumping, competitions, horse riding, rent of stables for private owners, care services for horses andother:
Service Segment
Dressage children (pony) for Children aged 5 to 12 years
Jumping kids (pony) for Children aged 5 to 12 years
Dressage Children 12 to 18 years old adults no age limit
Show jumping Children 12 to 18 years, adults up to 50 years.
Voltairine Children 12 to 18 years, adults
Hippotherapy is Disabled of all ages
Rent Private owners stabling horses
Fitness training Without age restrictions
Shoot Without limitations of age
Hiking riding Children 12 to 18 years, adults
Excursions Without limits of age
Seminars for athletes Without limits age
Competitions
at the district level and on Children from 5 to 18, adults up to 50 years.
Rent 1 horse, field (1 hour) No age restrictions
The average cost of a single visit for an adult will be 700 RUB, for children— 600rub., their horse from 12000 RUB.
Additional information
Equestrian sport is becoming more interesting and popular to many people. Many are addicted to them more professionally, and many prefer to simply drive around at your leisure on the nature.
Horse riding is fond of many urban residents, because it relieves the stress of bustling city life and soothing. Also riding a horse tightens the figure, improves posture, strengthens and revitalizes the entire body.
Horse riding is involved in the formation and reproduction of healthy, creatively and physically active generation, organizing the prerequisites for creating tradesure and defense potential of the country, ready of high-class sportsmen to increase the international prestige of the country.
Equestrian regulates a large part of socio-economic processes, and affects virtually all segments of the population, from children to seniors, from beginners to outstanding athletes, people with disabilities, people with mental disabilities and other population groups.
On the territory of Samara region there are no major equestrian complexes, allowing to conduct classes and tournaments all year round, regardless of season. Therefore, the creation of such a complex with a large indoor arena will be for residents a new place for leisure at any time of the year to draw individual horse owners, will allow regardless of the season to hold competitions in equestrian sport. Will serve as the basis for the training of horses and the equine therapy and other Wellness programs.
Facilities for equestrian activities it is recommended to arrange in all big cities (population more than 250 000 inhabitants).
The population of Samara is 1 171000 pers. All able-bodied population in Samara for the year 2019 is the ratio of 65% of the total population of this administrative center. All the rest from 100% the ratio is divided into the population of children and retirement age.
KSK efficiently organized, with high level of service, and a full-sized indoor arena will attract public section (pony club), Samara detachment of the mounted police (which will provide additional revenue without investing resources).
1. The location of KSK (in the city, with good transport interchange, to enable children to get their own)
2. A well-equipped vet-office
3. Administrative space, locker rooms and showers for athletes and for tenants.
4. Automatic horse walkers for horses (very appreciated by the horse owners, there is not one club Samara)
5.Indoor arena 36(40)m X60 (will allow to hold competitions of any scale as dressage and show jumping)
6. Warm bathing and a Solarium for horses (increases the level of service in horses)
7. Installation of video surveillance in the stables.
An advertising campaign for a KSK you need to start in 3-4 months.
For the advertising campaign, you must use offline and online acquisition channels.
The main offline source of customers will be advertising on billboards and posters in the city, in the media. You need to plan a large-scale event open with a broadcast on local TV. Will use POS materials for distribution in the city, schools, universities, the Registrar's office and on the streets. The target audience is big enough. Invitation media namereplace, shows and workshops will be required periodically
For advertising on the Internet will be the most effective contextual advertising, as it would encompass the greatest number of potential consumers. Be sure to maintain a social network and website of KSK, which will mark the significant events and activities. Need to be advertised as the city and region.
Russia, Samara Oblast, Samara
Project price: 45 000 000
Investments volume: 43 000 000
Stage: Project is at development stage
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Esikova Oksana Vladimirovna
