Investments in injection cosmetology

Our objective: until 2021 to become a network of cosmetology with a turnover of 20 million a long way on a monthly basis.

• until the end of 2019 (1 cosmetology in Ufa)
• until the end of 2020 (1 cosmetology in Moscow, Kazan, St.-Petersburg, Ekaterinburg)
• until the end of 2021 (1 cosmetology in Novosibirsk, Nizhny Novgorod, Chelyabinsk, Samara)

Power 1 cosmetology

One beautician in a month can do 100 procedures.

In one cosmetology can run 2 beautician.

Potentially 1 cosmetology can bring 2 million, of which about 40% is pure profit.

Check average 12-15 Tr

Market analysis

According to estimates vademec.ru during the year there were 12 million procedures for which patients collectively paid 104, 1 billion. These figures allow you to call Russia one of the largest national markets. The major players that have consolidated the market, no.

(The market is not konsolidasian)

The capacity of the market in Ufa

Instagram

W 25-50 (350,000)

M 25-50 (260 000 people)

M, W 16-22 (100,000)

The alleged conversion of 0, 2-0, 5% of the market capacity

(3,550)

• Injection cosmetology — alternative to plastic surgery, while cheaper and more available.
• Effect immediately after the procedure.
• Rehabilitation period up to 2 weeks.
• It allows women to achieve personal ideals, because for women its important appearance.

Customer acquisition will be implemented through:
Instagram

VK

Banners on city streets

Partners

We are a medical organization, and in medicine is appreciated quality and reliability.

instagram

The contents of the profile:

• work of a beautician before/after
• our beauty from within
• what actions are being taken to ensure the best possible service

Targeting advertising

At each stage of the customer lifecycle is shown a particular advertisement. No sales "in a forehead". Just a demonstration of quality and safety procedures.

Bloggers

Undergo treatments in our cosmetology and tell our target audience.

Banners on city streets

Banners depicts a well-known blogger and our logo