Warehouse individual storage on the basis of sea containers

To date the micro business and individuals experiencing an acute shortage of quality, accessible and safe storage areas.

The solution — storage for business and personal belongings on the basis of the shipping containers near the house.

Micro-business gets a cheap area to store their inventory or equipment. Individuals a safe place of storage for seasonal items and furniture during the repairs.

Trend

Modern buildings new and old areas of Moscow involves tiny balconies or their complete absence. Store tires and other seasonal items anywhere. Apartment owners, in an effort to free up more space for living, began to actively get acquainted with the service of individual storage.

The project is focused on Moscow and St. Petersburg.

The beginning of the development of the market can be considered a 2015. In response to the growing public awareness of this service, demand is growing. At the moment(11.2019 g) the average downloads such container yards is 95%.

There are three major and noteworthy player that shows low competition.

These players offer a service of low quality. It concerns the quality of the locations and security.

Having the experience of owning a platform (70 containers / 108 boxes), we found that most of the clients refuses to be stored on container platforms in principle, due to insufficient security, because all such sites are based on zones and perimeter without, in fact, the relationship to the actual containers.

On the other hand, the warm self-storage is an acceptable level of security, which is more expensive in 2 times. The difference can reach 20 thousand rubles. per month for 30m2 (container 40ft).

We offer closed 3-level complex with private security and a freight Elevator. Inside no rain and strangers. Placement of containers in three levels will provide acost reduction on the lease. Increased security measures will attract hesitant customers at a rate higher than the market average. Elevator provides ease when unloading/loading.

Objects will appear solid and recognizable.

A key role in the project play: good location and security level.

Before signing a lease agreement location tested advertising channels and to achieve a certain level of interest from potencjalnych tenants, is included in the sheet of possible locations. Customers are "tied" to the location.

For customers there are a number of proposals to increase loyalty:

1. Discounts for long term storage
2. Discounts for rental of two or more containers
3. The action "bring a friend"
4. The partnership system (for more details for interested investors)

Advertising strategy

To make the largest possible audience reach by location basis. The main slogan of the company "Secure storage"

Attracting traffic

Customized campaign:

1. Avito
2. CYANOGEN
3. Yandex maps
4. Google maps
5. Yandex direct

It is also used the active promotion of groups and social networks of nearby residential areas and LCD.Use mobile advertising. In social networks the raffle boxes for subscribers.