Online store hookah pipe products

Project description

First a little about us.

Sweet Smoke — is the Federal shop hookahs in every city in Russia we have an online presence. Our online presence also operate in major cities of the CIS countries (Belarus, Kazakhstan, Uzbekistan, etc.) in the capitals of all European countries with a share of Russian-speaking population of not less than 20% (Romania, Latvia, Serbia, Mongolia, Lithuania, Poland, Cyprus, England), and our project all over the world, having base in USA.https://sweet-smoke.store

That means an online presence?

The shop now operates only in Moscow, at Petrovsky Boulevard, 14, in all the above mentioned cities, we are presented as an online store with points of issue, which is what the point of our logistics partner.

At the beginning of the activities (2016), the decision was made to develop the organization in all regions of the country for vector online, based on what was achieved the following results:

— achieved the first lines in search engines Yandex and Google more than 570 main key queries for each city in Russia and the CIS.

— over 3 000 000 unique site visitors per year. Which is the best value in the industry with Duranty margin.

— more than 50,000 of completed orders from the site in 2019

— Top 100 commercial sites Runet according to Yandex (2018)

— Brand store in the center of Moscow at Petrovsky Boulevard, 14

— The portal of wholesale supplies hookah products to institutions (150 000 unique visitors a year, more than 400 completed wholesale orders for 2018)https://ss-opt.store

— A news portal about the hookah industry.https://sweet-smoke.moscow/news

Development program.

The next step in the development of the company we see the solution in offline and opening of stores. Development of the network of stores by opening new stores Sweet Smoke in the cities of Russia and CIS, as well as franchising.

The presence of a corporate store of our brand in any city will increase visits to website and number of orders due to ease of receipt of the order, bypassing a waiting period of 2-3 days of delivery, as under the current conditions. The presence of the flagship store in the city will allow us to take a solid first line, not only in renditions poiskovyh systems, but also become a reliable supplier of hookah products to institutions in the region, due to the presence of a physical point of storage (warehouse) in the selected region.

Regular high-quality work personal corporate store and focused on customer loyalty, company policy will allow us to become the only place in town to buy hookah products to every lover of hookah in the region.

Being on the first positions of search engines, generated customer traffic from online will allow only ukryvshiesya the store in town not only to earn from the first day, but to be the first place to buy hookah products to residents of the city.

We are interested in the development of the network, as it is important for us to achieve the maximum convenience for our customers and provide them with a full range of products, to give the necessary knowledge about the culture of hookah. Since the beginning of December of 2019 have begun to actively check investors to open their own branded stores in the cities of Russia and CIS. actively seek partners in all regions of Russia and CIS.

What is ready to open flagship stores in the regions (main):

  • individual online representation (actually, a separate online store) in every city with multiple top positions of search results
  • sales. The complete cycle of order processing from our office in Moscow
  • call center. Processing wholesale flow of calls and messages with our office in Moscow.
  • CRM-system. Tracking of order fulfillment, order flow, sales Analytics with a set of all necessary business tools.
  • virtual stock. Accounting software products.
  • contract with manufacturers. The lowest prices for the purchase of products.
  • unified customer loyalty program, running the program cashback on the first purchase.
  • mobile app with all the functions and developments.
  • corporate identity, brand book
  • marketing plan
  • a team of specialists in the development, promotion, and marketing.

https://sweet-smoke.moscow

Company website

Additional information

Hookah is an element of relaxation and leisure will atribuit business or friendly meetings. In addition, a good hookah is a great gift.

Target audience is:

42, 6% age 25 to 34

38, 7% from 18 to 24

10% — 35 to 44

Visit the site more often from smartphones 73, 3%, vs 25, 8% with a PC.

The regions with the largest number of customers of our project (in descending order):

Minsk, Rostov-on-don, Nizhny Novgorod, Voronezh, Chelyabinsk, Kazan, St. Petersburg, Novosibirsk, Krasnodar.

Market analytics

The market of hookahs has leaped forward in the background in 2014 on the background of the law banning Smoking. The year opened with about 1,000 establishments in Moscow, in the regions began to appear the first manufacturers of hookahs, tobacco for hookah bowls.

At the end of 2019 Russia is the leader in the number of manufacturers of hookah products, next it is followed by Germany, Ukraine, USA, Brazil, Poland.

Ushanov on Google trends, we see a dramatic increase in 2014-15, followed by constant high level of requests, and since the beginning of 2019 chart popularity went up again.

Monthly in the country there are new manufacturers of products regularly imported hookahs and TOBACCOS from other countries, exhibitions and events industry gathering under one roof to 10,000 people a night.

The hookah industry is developing, people increasingly spend time in institutions for the hookah, it constantly flashes on the TV screen and there is already every popular blogger. For 5 active years in the industry has formed quite a large group of hookah lovers, as evidenced by the groups in social networks with a hundred ticats active participants. People are increasingly buying hookahs home, which gives us confidence in the true rate of opening its own stores.

Using the acquired capabilities of existing online offices on the territory of the Russian Federation, all the CIS countries (Belarus, Kazakhstan, Uzbekistan, Ukraine, etc.), countries with English speaking populations(Romania, Latvia, Serbia, Mongolia, Lithuania, Poland, Cyprus, England), and our project all over the world, having base in USA, we will be able to get customers on the first day of opening and also become the first store in the selected village for every lover of the hookah in the region.

The uniqueness of the project

Selected at the beginning of the formation of the course for the development of online businesses is fully paid off. We reached the goal and became the leaders in number of online customers. Today, our project is on the top of the search engines Yandex and Google, already at this stage we generate on their resources, all traffic from the Internet and execute orders in all regions, which are represented using channels logisticheskikh their partners.

We are fully staffed business ready for massive and rapid scaling. We oiled runs the sales Department, delivered a call centre.The CRM system tracks the stages of order execution, delivery of the cargo, the flow of applications, Analytics sales with the set of all the necessary business tools. Sostaviteli the warehouse and keeps records of goods.

Due to the rather large sales volumes of zaklyuchennogo with manufacturers, which ensures the lowest possible prices for the purchase of products. There is a private development of vedinas program customer loyalty program cashback, mobile app with all the functions and developments.

Monetization sources

You should start with the fact that for the period from 2016 we already have a customer base of more than 70 000 people, 10% of which are the most loyal and regular customers. The opening of the flagship store in the city will increase the confidence of new customers and raise the loyalty of current due to the absence of the factor of expectations of delivery, will raise the average check due to the selection of products in the store.

The training Department managers will select and train effective sales techniques will perfect the system of keeping a new customer, his basic training Shisha skills and increase due to receipt of the required additional sales.

Sales strategy and marketing

The main channels of distribution are the end users (our retail customers), hookah establishments and lounge bars.

With regards to marketing, we first focus on our strengths — online. Will bring more organic traffic from the search engines for representation of the selected city. Work will be conducted by local Newspapers, magazines, periodicals as online, they are offline.

Alert and heat up the audience from their social networks, to take action and draw to attract celebrities of the selected region.

It is mandatory to notify our loyal customers and will have a Grand opening with a previously created drawing, which will inform many customers from the target audience about the opening of a new store a few weeks before the opening date.

In the process, we will act on the example of our current store in Moscow, to give the client an interesting, fun and easy to understand content about the products, industry, people. To collaborate with manufacturers through the organization of tastings and presentations of new products firsthand. Continue to follow your plan and confirm the fact of the educational, expert, useful, full range of products and information store hookahs.

We do not advocate the pursuit of spending big advertising budgets, we don't need, the main channel of marketing has led 3000000 new users to us, should continue to communicate to the customer its corporate philosophy and perform your job 110%.

Project detailed information is available to investors after authorization.

Project detailed information is available to investors after authorization.

Translated by "Yandex.Translator"
Project No. 55831
Created on: 05.12.2019

Russia


Project price: 30 000 000

Investments volume: 1 000 000


Stage: Development of existing business


Website: https://sweet-smoke.moscow/


688 reviews

Contact details of entrepreneur

Dronov Ivan

Russia
Trade