Global

Project description

Formation of a global ecosystem will unite the entire industry in the advertising industry. The architecture will consist of a microservice that includes API gateway, registration services, metric aggregation, user management, authentication service, notification service, and a set of business logic services.

Design feature:

• Modern intuitive user interface (UX Design).
• Single digital «window» for managing the whole advertising budget.
• Opportunity for operators of the advertising space conducts all operational activities associated with the rental of advertising in one system.
• Open API architecture (busy schedule) with automated synchronization, integration with 1C, data import to external systems.
• We use Agile approach to project management using Scrum methodology with fixed sprints to build MVP.
• Key technologies: net.the core node.js, Angular, Redis, PostgreSQ, RabbitMq, Docker.
• All work will be carried out in the personal account in «a few clicks», from registration on the platform to signing the contract.

Channels of monetization:

— monthly payment of the personal account of the advertising operator, advertising company, advertiser, printing house;

— ranking ads IN the top issue;

— % of all transactions on the platform".

What has already been done

• Prototype of the product was tested on potential consumers (Custdev)
• Financial model is already calculated
• Acquired a company with a 3 year history in the advertising market
• Improved part of the user interface (UX-design)
• Developed TK, make certain adjustments in the 2 and 3 stages of development MVP
• MVP product development is underway (stage 1)
• First investments attracted
• There are preliminary agreements on the first customers and transactions.
• Negotiations are underway for a major round of investment, after the full launch of the platform.

Today we are at the Seed round (sowing stage). An interim round of funding is required before a full MVP run. Back-testing of the platform is planned for January-February 2020.