marketplace — coworking "For Eat Street"

Project description

Hello! My name is Arkady, I am 34 years old, I'm an entrepreneur.

At the end of 2017, when I was engaged in the management and development of their previous business project, I came up with an idea that was bugging me for a few months. As a result, I decided to “Burn Bridges” to begin its implementation.

In the middle of 2018 I sold the business, put together a team for a year and a half of hard work, we have transformed an idea into a business project.

To reveal the nature of our proposed business model, will start with the conclusions based on conducted studies:

  • A huge number of people, both in our country and abroad, dreaming of your own business, about business and entrepreneurship, and the background information (SOC. network and YouTube), nurtures in them this dream. But on the other side of the scale, lies the horrifying statistics and the risk of ruin, for example in the field of eating out 9 out of 10 newly opened businesses, closed in the first year of existence. In the end, goal balance in entrepreneurs is at best 1 out of 100 people, inhibits the remaining natural fear.
  • 90% of entrepreneurs in our country, do not speak and do not develop even the basic for any business competencies such as Finance and Sales, Branding and Marketing, team building and Organizational policies, etc., etc., not to mention the digitalization, standardization and automation. As a rule, most do not even know how much of their business at the moment...

These factors are the main reason for the lack of outstanding results in our country.

Why I dare to talk about it, Yes, because my team aware of the situation from the inside, I myself in particular, more than 10 years I am an entrepreneur and I had a chance to run, to participate in the launch and sale of several projects in completely different areas, with the zero franchise, all these years, I've talked with entrepreneurs, analyzing their situation and position in the market. In addition, during the year I conducted field research dealing with the restaurant business, so I am personally familiar with the pain and problems that are characteristic of most entrepreneurs today.

Thoroughly understanding the causes of this problem, the team found an effective solution with great potential applicable to many different fields from food service to manufacturing and agriculture is a platform based in two parallel spaces, in the format Marketplace Coworking.

Where:

Coworking will provide the use of budding entrepreneurs, fully equipped and provided with modern IT infrastructure, production and trading of Smart space business with a stable and predictable clientpool.

The Marketplace will provide for the use of residents of the Coworking automated, online sales channels, the single Deposit cash management system, deployed via terminals in the offline, on sites for online procurement, automated system for recruiting, training, coaching and personnel management system to increase loyalty and promote the personal brand, which in the aggregate will be automated, digitized management system, i.e. a system of outsourcing of key operational management tasks, closing thereby the missing entrepreneurs competence.

And all this with a guaranteed protection from ruin and bankruptcy, because, unlike format franchises from opening their business, investment entrepreneur at the entrance to our site, are the “Guarantee fee” and shall be returned in full, regardless of the reason, if leaving the area in the “free floating”.

In addition, a separate unit on the platform, provided regular training and improvement of professional skills of the entrepreneurs themselves, and all without an exception of employees, thus the platform becomes parallel to the forge and motivated qualified personnel for the market and industry, and based on the grounds of the lectures, will be an additional anchor and channel of monetization.

Thus, Marketplace-Coworking “SFE”, sauce of culture, technology and knowledge — will be a comprehensive Win-Win solution for all parties and participants in the business process, allowing you to develop and achieve previously unattainable results, B2B, and closing all the daily basic needs of B2C (consumer mass market) at food and leisure as comfortable as possible, individually for each, with a guarantee of quality and at affordable price.

How it looks:

Area of which we speak — “Marketplace-Coworking” is an advanced food market, located in a specially constructed building with an area of 2-2, 5 thousand square meters, with a format — driven self-service with personal support, automated escrow payment system variety of client areas and a single cheque and the policy of “Fair prices.”

The eyes of the guest is a “FOOD MARKET” format FASTCASUAL, whose operation is based on the 3 inviolable rules:

  • Delicious → the food is restaurant quality from the freshest ingredients.
  • Fast → fast cooking, is standardized, whereby guests are guaranteed the minimum cooking time and all the main dishes are prepared at guest for him.
  • Inexpensive → serious reduction of expenses and costs of entrepreneurs is due to the effect of enterprises that allows you to give the finished product to the final consumer at an extremely low price (35-40% cheaper than in restaurants).

Where a large range of food and drinks as well as semi-finished products, for all tastes, cuisines of different Nations of the world not provided by the countless number of items on the menu, but by combining in one place 25-30 restaurant concepts from gastroentritis and chefs that are able to skillfully prepare your product, and the product each concept is strictly individual, in order to avoid direct competition — not side by side even like.

The menu of each restaurant will be strictly limited to 10 to 15 drinks, positions, and seasonal positions will be updated on a quarterly basis.

Thus, the uniqueness of our proposal is to provide very quick and intuitive menu with interesting and familiar dishes, for every taste, and quick cooking in the open kitchen, personally for each guest, but also in the level of facilities and services at the expense of personal support by trained staff and automated service, guaranteed at affordable price.

Guests of our site will be able to use the services of bar and hookah bar located on the roof of the exploited, the two zones of planting: free — for utility tables with 200 seats (i.e., more tightly Packed, which is always a laugh and fun) and paid 300 seats and more comfortable on the cosy sofas and armchairs, with plenty of secluded areas and VIP areas, a large summer terrace in the warmer time of the year and the Needle bar on the roof and a room “mother and child”. All client areas will be provided with high-speed wi-fi access and a sufficient number of outlets and chargers for gadgets and wearable transport our guests.

And after eating, guests with children can safely enjoy a Cup of coffee or a glass of wine, relegating children to a large children's educational play area with an active and interactive games, contests and master classes. Thus, the children, the opportunity to celebrate holidays and birthdays, not fearing for the safety of the children, leaving them under the supervision of professional animators and with the possibility of surveillance via the mobile app.

Also an important element in the life of our market, will be equipped with stage, maximum foreseeable from all Seating areas with professional light and sound, which will host various cultural events, from performances by cover groups and concerts of stars of show business, to various workshops and educational activities (knowledge in modern society is getting more and more in demand).

As a result, we offer our sites, products and services, in its abundance, variety and accessibility, with sauce of culture, technology and knowledge — both offline and online with delivery to the door will be able to meet and close literally all the daily, basic needs of people in the “Bread and Circuses”, such as “FOOD/FOOD + ENTERTAINMENT”, consumer mass market ie, people of any gender, age, tastes, level of income, occupation and social status. People who are United by the functional need and purpose in the here and now in this time:

  • Functional requirement — “Fast + Tasty + Inexpensive ||| Modern + Unique + Interesting”
  • The goal is “inside/Take away/Delivery/catering||| 24/7”
  • With the help of mobile equipment, our restaurateurs will be able to delight their customers not only on the court, with delivery and take-out, but on the road, in the organization of various events events and catering, making the process of cooking Food in Spectacular performances, preparing food at the customer site.
  • In addition, we will reduce the distance between the site and their guests, the “Gypsy cabs” — because you can get to us will be from any bus stop, as well as to reach from the site home, for this you need only visit the mobile app section, choose the desired area and my stop and the system will show how many minutes you will be able to pick up the courier and how long will it take you to places.

In the result of rapidly changing consumption patterns in society, our courts will simply replace traditional retail, satisfying the daily needs of the mass market in the finished and quality product at affordable price.

Additional information

Our project in parallel solves 2 problems, deriving one from the other: 1. In the B2B direction: — 90% of entrepreneurs in the field of food outside the home, opening your own business, you don't own the base, for any business competencies such as Finance and Sales, Branding and Marketing, team building and Organizational policies, etc., etc., the result is 9 out of 10 newly opened businesses die in the first year of life. 2. The consequence of this problem is pain consumer mass market B2C, caused by tedious, stressful and frustrating, the need for permanent search and selection of an institution that is able to close all their daily basic needs in food and leisure, and since we are talking about daily consumption, then with the compulsory characteristics: Fast/Delicious/Inexpensive.

Main consumers:

In the direction of the B2B is a chef, gastro-enthusiasts and novice restaurateurs — all those who wants to start their own business in the field of eating out. Towards B2C is a consumer mass market, ie, people of any gender, age, tastes, level of income, occupation and social status. People who share a common functional needs and goals in a specific time.

The projected fin. indicators: the Total annual turnover of the first pad in the first year of operation will amount to 1 339 989 380 R., turnover of our company (Telecom operator) 422 033 422 p., the average monthly revenue of the operator 35 169 451, 8 p., our net income for the first year of operation 221 329 481 R.

Market analytics

The world market of food outside the home is estimated at more than 2, 5 trillion. dollars a year and the prospects are very optimistic, as the leading markets are USA, Asia and EU, the last 5 years, growing steadily and, according to forecasts, this trend will continue.

The turnover of catering Russia in 2019 increased by 4, 9 %, and reached 1, 603 trillion. rubles per year. The share of network companies in all formats is 26, 5%, 73, 5% are non-network projects.

The volume of the market of exit service (catering) amounted to 30 billion rubles, according to experts of the industry, its growth potential in the next 10 years — 500-600 billion. But for the start of our project, one of the most attractive for development in the regions is, Krasnoyarsk. According to Crostata and RBC turnover in Krasnoyarsk cafes, bars and restaurants, is 10, 8 billion rubles, the growth of the market in 2019 amounted to 7%. Potential Available Market = 841 179 648 rubles.Total Addressable Market = 595 134 601 rubles.Serviceable Available Market = 362 042 112 rubles.Serviceable & Obtainable Market = 182 327 040 rubles.

Our project is aimed to the markets of regional cities of Russia and neighboring countries, a population of 600-700 thousand inhabitants, with the prospect of entering the markets of the same cities in Asia, Europe and the United States.

The uniqueness of the project

Why our proposal is better than existing solutions?

In the B2B direction: first, unlike a franchise, we will much more carefully approach the selection of partners-residents, building a competition at least 100 applicants for 1 place, because, the offer, i.e., the number of seats on the court are always limited, and secondly, its residents, we will provide a closed ecosystem for conducting business, i.e., activities in parallel in two spaces: 1) Offline — a network of platforms (foodmarkets) in the format of coworking, provided the projected clientpool, by and at the expense, the company operator. 2) and Online — is IT infrastructure, consisting of the marketplace, i.e., automated sales channels for residents of the site and loyalty system, a single Deposit of cash management system deployed on the online platform for procurement, an automated system of recruitment, education, training and personnel management, automated systems management, i.e. systems that outsorced key operational management tasks of the resident sites.

As for B2C, here, the uniqueness of our offer lies in providing guests with a very short and simple menu with interesting and familiar dishes, for every taste, and quick cooking in the open kitchen, personally for each guest, but also in the level of facilities and services at the expense of personal support by trained staff and automated service, guaranteed at affordable price. Where a large range of food and drinks as well as semi-finished products, for all tastes, cuisines of different Nations of the world not provided by the countless number of items on the menu, but by combining in one place 25-30 restaurant concepts from gastroentritis and chefs that are able to skillfully prepare your product, and the product each concept is strictly individual, in order to avoid direct competition — not side by side even like, the menu of every restaurant will be strictly limited to 10 to 15 drinks, positions, and seasonal positions will be updated on a quarterly basis. And after eating, guests with children can safely enjoy a Cup of coffee or a glass of wine, pushing children in children's educational play area with an active and interactive games, contests and master classes. Thus, the children, the opportunity to celebrate holidays and birthdays, not fearing for the safety of the children, leaving them under the supervision of professional animators and with the possibility of surveillance via the mobile app.

Also an important element in the life of our market, will be equipped with stage, maximum foreseeable from all Seating areas with professional light and sound, which will host various cultural events, from performances by cover groups and concerts of stars of show business, to various workshops and educational activities (knowledge in modern society is getting more and more in demand).

Monetization sources

b2c

At the sites will involve primarily retail sales channels zero-level, as, sell goods directly from manufacturers to final consumers, the venue in the organization of systems of the automated service, delivery, and catering services, is not an intermediary in the chain between manufacturer and end user, and acts as their “Agent Representative”, and immediately to both parties(agent of the manufacturer — the organization and implementation of distribution channels, agent for final consumers — offering and continually improving, the most comfortable and convenient for consumer channels of acquisition, without affecting the value of the product.

From the first day of construction site, our team with the direct involvement of marketing Agency Paper Planes, led by Ilya Balahnin, will start the development and implementation of marketing strategy and even construction site, given its location would be a great advertising tool.

Platform since becoming the primary direct sales channel, which is why the outside what's on the inside, it will literally be “stuffed”, the most effective points of contact with the consumer, which can be seen in everything from the location of the site, its design(interior + exterior) and technology, plus, advertising media inside (cards on the tray, menu boards, video panels, augmented reality, big screen on the roof), ending with the opportunity to Take Away (the opportunity to take a), or get your food without leaving the car.

The second most important distribution channel will be is a Mobile application that uses Artificial Intelligence, with a comfortable and intuitive interface, a referral system of subsidizing consumers (recommend us to your friends – earn), with the possibilities of gamification and live communication in the application(a community of interest + gaming). The contactless application to use with all the technical devices on site, and artificial intelligence maintains constant communication with the guest creating the effect of "live" communication. A special attention in the application assigned to those who cares/wants to start to care about their health — in the Appendix reflects all information about food, in expanded form, with the ability to integrate this information in all kinds of used gadgets and third-party applications and services (calorie counters and trackers diet).

Subsidizing consumers at different stages of work, through a referral reward system is used to achieve the objectives in attracting consumers and increasing the number of racing applications, and increase market share in shipping. (approx. send recommendations to all contacts get each for $ 5....).

Through gamification (also with I. I.) we learn the characteristics of the client and communicate to him necessary information to us using methods that it will affect (broadcast only potentially interesting personally for him), thereby constantly heated his interest in the site and create a WOW effect, through the interaction with the guest, given his personal characteristics, from the received information about him ( + actions offline) → Anticipate each guest's expectations!

On the third, but not less significant the plan be distribution channels through various instant messaging(telegrams, now SAP), using intelligent Chatbots gathered more and more of our guests in the Car-the sales funnel.

And of course we in any case we don't avoid online sales channels, using the landing page, Contextual advertising, contextual Targeting and Re-targeting, leveraging all sorts of Vlogery and Bloggers(opinion leaders), their own Vlog on YouTube, Social. networks (instagram, VK, Facebook), treacle generating high-quality and informative Videos/Pictures/info-content, we introduce the audience to the platform, its principles, its values and usefulness, sharing valuable information for consumers, Chefs turning concepts into Rock Stars, and all those who once visited the platform in their fans.

Special attention is paid to this channel as the Mass media, whose aim is also to highlight offline activities of the platform (Festa food + Urban eventы + Free events + Performances, the action on the platform + STOCKS + Charity + catering service the FOOD/ENTERTAINMENT/BAR + catering).

The main mission of the platform to ensure that all parties to the transaction on the platform, was absolutely satisfied and in love with each other, and the finish was bright and sank into the soul of every guest for a long time, hence the main task of the platform, to make it so that no guest went away disappointed. In this approach, the guests themselves become our promoters and promoters, word of mouth is extremely important and a serious distribution channel in the platform's activities (our food sell themselves and guests through personal recommendations and leaving reviews).

Also focused on sustainable and functional packaging with a cool design, very convenient to use and biodegradable.

Also, for the sale of products produced by entrepreneurs on the platform you intend to deploy distribjutorskuju network of intelligent kiosks for all business, office, educational and sports centers in the cities of presence sites.

b2b

The uniqueness of the proposal, which simply has no analogues on the market, will provide an increased interest and demand for places on the platforms, the demand for places on the platforms, always will exceed the supply by several times, i.e., the competition for a place on our forecasts will account for 10 or more candidates in place to provide the selection Committee a choice, to raise the platform only a worthy and potentially successful concept.

For their selection, we plan to build a filling funnel which will occur simultaneously from both spaces:

Offline — by identifying already well-established local players and their involvement in the project personally, the brand chief and management of the company.

Online — through identifying the most warm of the target audience through analysis of Big Data and its conversion to application, by engaging via promotional tools.

In order to avoid vacant seats at the site in the future, if necessary, replacement of the concept, for various reasons, reserve in the amount of not less than 3 candidates for each seat in the coworking space, we will be constantly maintained.

With the construction of the platform, starts the realization of specially developed marketing strategy to ensure the necessary demand, for places on the platform. This strategy will involve all the necessary tools, both online and offline (landing + Contextual advertising + Targeting, Re-targeting + Chat bot + Auto-sales funnel).

Part of the platform, in all kinds of exhibitions, Expo, etc., and in various urban events, will also serve as a channel of distribution of seats on the platform.

Self-sufficient distribution channel is to become a Content marketing (video, photo, info), aimed at a target audience via the YouTube channel platform, Social networks, opinion Leaders and the Mass media (interviews in Newspapers, radio, television).

Personal brand of the founders, with all frankness and sincerity in carrying the masses, the basic principles of ideas, goals and methods of achieving them, among other things, needs to be credible and aimed at attracting like-minded people, wish to be part of this history.

If necessary, one of the distribution channels can serve different web sites for the sale of franchises or the Dealership franchises.

The platforms themselves will also be essentially advertising platforms for the numerous audience who will be using it to pass, thus constantly fueling interest and attracting those who are potentially interested in business on the platform.

And of course one of the most promising and effective distribution channels will be “concept-pioneers” by broadcasting your progress and sharing feedback, and willingly use the prospect of the development of personal networks together with the network platform.

Sales strategy and marketing

Sales channels B2B2C

Online:

Website, mobile app, targeted advertising, landing pages, social. network, opinion leaders, instant messengers and chat bots, viral marketing, email marketing, viral content, sites, reviews, online media.

Offline:
Direct sales recruiting, viral marketing, exhibitions and conferences, building sites

Online:
Website, mobile app, targeted advertising, search landing pages, social. network, opinion leaders, instant messengers and chat bots, viral marketing, email marketing, viral content, sites, reviews, online media.

Offline:
Building platforms, outdoor advertising, viral marketing, social media, events, events, performance shares, partnership points of distribution, distribution in mailboxes, distribution of leaflets, POS - materials and materials in the institution.

Project detailed information is available to investors after authorization.

Project detailed information is available to investors after authorization.

Translated by "Yandex.Translator"
Project No. 58119
Created on: 13.03.2020

Russia, Krasnoyarsk Krai, Krasnoyarsk


Project price: 721 986 632

Investments volume: 150 000 000


Stage: Business for sale


431 reviews

Contact details of entrepreneur

Shevchenko Arkadiy Gennadevich

Russia, Krasnoyarsk Krai, Krasnoyarsk
Industrial parks, Informational technologies, Consulting, Real estate, Education, Food services, Projects for children, Services