MKA is a modern youth clothing brand

The purpose of existence is to Give the country a brand, which will focus on the interchange of cultures, science, culture, art and priverzhennost the idea of continuous education, by conveying through clothing.

Solve the problem - Closing internal (facilities) and external (standard of living, status) psychological needs of the person

Now people cover the needs in these stores, as Brandshop, Leform, StreetPie, Kixbox, Beliefmoscow, Code7, etc., because these multi-brand stores find on the market trending thing across the globe and cover the needs of the target audience (do this for foreign goods). The pain is that the demand is there!, but these things have to be imported from abroad.
It is very important to sell something that covers the needs of people and based on them to create your story.
Now many brands go online. A offline closed and therefore, at least 64% of purchases will be made on a marketplace and other online sites. These large aggregators are investing a lot of money, proceeding from any situation, and find ways of promoting products.

Competitive domestic project — http://www.submariner.moscow/ on the market 2015; focused in the direction of dirty underground subculture.

Choice of niche modern youth trend clothing is simple:
1. High-margin product
We capture a segment of middle-up. This segment, on average, per year spending from 150 thousand and it is 3-5 times more massmarket.
2. Unique among the masses and functional product.
First they close the internal needs of comfort, convenience, status, confidence, self-expression then, and only then — the quality of the product.
3. The lack of domestic competitors
We can compete with the global players, because: 1 - there is a demand; 2 — we can give goods of the same quality
4. The brand has no narrow focus. Wide interest. Such stars like Timothy, the preference for this branch
Our audience are people whose interests in life do not end a work, or the work itself is part of something interesting

As of the distribution channels selected 3 areas:
1. The marketplace — a high degree of trust and recognition
2. Multibrendovye stores — coverage of target audience and create the story on her
3. Instagram — retail + positioning and brand identity

• Shipment to the marketplace
• The product on the shelves of stores multibranding
• PR via bloggers and stars in instagram
• SMM in social networks
• Targeted advertising on instagram
• Media
• SEO optimization
• Collaboration with well-known brands