The development of existing business in 2018.
We plan to open additional labs in the city of Naberezhnye Chelny in conjunction with the dental clinic (8 units) in June 2020.
The clinic provides a full download of laboratory work.
At the current stage covered 3 cities — Yelabuga, Naberezhnye Chelny, Nizhnekamsk.
The advantage of territory in the high margin of profitability per unit of product (300%), a lack of competition.
The investments are attracted for the purchase of additional equipment.
Company website
Additional information
We are engaged in designing and manufacturing dental prostheses with modern equipment AmannGirrbach, with the use of CAD/CAM technology.
Advanced equipment allows us to perform work on prosthetics in a shorter time and also to control the quality of works at each stage.
At this stage covering 3 cities — Yelabuga, Naberezhnye Chelny, Nizhnekamsk.
Our clients dental clinic, dental laboratory (which do not have such equipment to handle materials), private dental technicians. The total number of clinics at this site 150.
In the structure of the market of paid ukuhlomela is 32, 5%. One third of the turnover in dentistry is orthopedics 28% and 34% therapy.
The market dynamics is such that there is a trend of declining demand for the metal, and the transition to other materials, such as PMMA, IPS, and Zirconi, which in turn is biocompatible. The use of these materials requires special equipment. Clinics patients are willing to pay more, when it comes to health, quality and reliability, thereby minimizer impacts to the body.
Forecast of development of the target market from the current 10% to 80% over the next 5 years.
Market analytics
Covering 3 cities — Yelabuga, Naberezhnye Chelny, Nizhnekamsk. The total number of clinics 150.
The number of laboratories using an in CAD CAM: 2016 — 0, 2017 — 1, 2018 — 3, 2019 — 5, 2020 — 5, by 2025 10.
Orientation of the project at the local-regional market.
Advanced equipment allows us to perform work on prosthetics in a shorter time and also to control the quality of works at each stage.
The development of medical direction in the field of dentistry and dental works, ensures the development of CAD/CAM technology, as the capacity of the market at the moment is 10-15%. The marginality of the unit from 300%.
Low competition.
For example, given the PAYROLL (the payroll):
1. Cermet — cost 800R. — price-list price 2300r.
2. Zirconia -cost 1200r. — price the price 4000R.
3. PMMA -cost 300 rubles. — price the price of 1000 rubles.
We conduct training courses for dental technicians, with the participation of leading managers in their area.
For regular customers a flexible system of discounts, priority and timing of execution of works, the provision of deferral in extreme cases.
For new customers — free individual work for assessing the quality of implementation.
There are representatives of the cities, the capture and delivery of orders through representatives.
Distribution channel — dental clinics, private laboratories, private dental technicians.
Promotion through instagram channel — DTL_Tatarstan.
Holding a joint launch promotions with the clinics for patients to products made of zirconium crowns. Thereby promoting durable and biosovmestimy material for patients.
Russia, Tatarstan Republic, Naberezhnye Chelny
Project price: 6 500 000
Investments volume: 6 000 000
Stage: Development of existing business
Website: dtl.tb.ru
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Gerasimov Yuriy