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The opening of chain stores of meat products + corner under the brand of "Suburb"in Moscow and Moscow region.
Now the number of items manufactured meat products more than 200.
In addition, the sale of the accompanying goods of daily demand: bakery and dairy products, water, hot dogs, coffee
Opened its first store in December 2019. Showed a positive trend.
To March revenue growth during the first 3 months 70% on a monthly basis.
In April, the failure of revenues to 50%, but is now lined by 25% due to the delivery.
Now there are complete strategy development and system operations.
Open an online store. Negotiations are underway for the opening of the 2nd store.
During the year, plans to open 12 stores.
Within 3 years increase the number of stores in Moscow and Moscow region to 43 stores
Gross profit from 25 to 30 %%
Plan to exit at the breakeven point(revenues=costs) within 2-3 months
Projected profit before tax of 150-200 p with each store.
If you plan to open 12 stores planned profit before taxes will amount to $ 2, 5 million rubles
Company website
Additional information
General stores, meat products Outskirts Tastier is expected to open in the next from the production areas(Moscow. Moscow region, Ryazan. Vladimir.)
This is due to the strategy and tactics of production: daily delivery of fresh produce its own fleet of production.
In each Shop Suburbs-Tastier stock trading is no more than 2-3 trading days. Ináusing such is safe to say that the stores always only fresh produce BL delay
Price segment: mid.
It is planned to open in residential areas and corners in supermarkets.
The product range of more than 200 + titles related consumer goods( bread, milk, water, hot dogs, coffee)
About the production can be found herehttps://www.youtube.com/watch?time_continue=2&v=a7xeSjPoR8Y
Market analytics
The project is targeted to the regional market
The average consumption of meat and sausage products per year per capita, Russia is approximately 19kg.
Store Suburb taste better can be opened in the settlements of the Moscow region and nearby areas with a population of min 50 000 inhabitants.
The potential capacity of consumption of meat products one such town is 950 tons per year. At an average cost of sausage products in the amount of 325руб. for 1 kg, we can calculate the potential volume of the market of the town and make it 308750000 per year.
Based on profitability per store on average on revenue of 1200000 rubles per month or 12 million a year.
Developed and tested business model, product range, ongoing promotion allows to speak about the success of the project.
Have a first successful experience of implementation. Even in the face of a pandemic and lower revenues, we stayed in profit
Shops outskirts tastier have 3 format:
This approach allows you to place the stores in the shopping center next to major retailers products and get traffic to monetizatsii from them, and in residential neighborhoods, and auto and pedestrian traffic.
+ conducted marketing activities will allow to increase the average check and number of prodai.
By working with the client base we are able to do the re-sale of 50% of the time
The sales strategy is built on a properly chosen location, the competence of the sellers( can start work after training and certification), conducted marketing activities, stimulating demand( tastings, discounts), proper maintenance of actual range(always fresh products) at the expense of a properly configured logistics
Russia, Moscow Oblast, Moscow
Project price: 3 000 000
Investments volume: 1 000 000
Stage: Business for sale
Website: https://foodlink.su/
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Bulyishev Artur Alekseevich
