Invest in the Person. Image lab. 28% per annum

Project description

THE AIM OF THE PROJECT:

  • Implement stage 1 of the scale on the basis of the franchise of the salon "Image lab "Persona-Chertanovo". The volume of attracted funds of 44 million RUB Yield: 28% per annum
  • To provide from the project stable returns for the investor and the Initiator as well as fast return on investment and benefits for Investor

SOLUTION:

  • Creation of MSC (South + South-West) subnet of 4 salons within the franchise, "Image lab "Persona"

THREE ADVANTAGES:

  • The presence of the Initiator of the current 7, 5 years of profitable business and industry expertise, confirmed by speakerstwo at conferences and teaching in the industry community Directors and owners of beauty salons of the Russian Federation
  • The use of the current beauty standards and technologies, because "Massturbate not a relationship, and standards and technologies"
  • 100% availability to scale

OFFER FOR INVESTORS:

  • 100% of the premium from the amount of invested funds!
  • 1.An investor invests in the Project is 44 million.
  • 2.The investor receives in the form of Premiums + 44 million.

TOTAL: 88 million RUB Yield: 28% per annum.

  • This is a passive investment
  • OPTION # 2: Convertible loan in the investor's share of 10%
  • OPTION # 3: Share 20% to investors – FROM

IT INNOVATIONS IN THE PROJECT:

  • Phone platform "Callmart" to interact with the client on the phone — sold
  • Own CALL center (additional requests from clients, which was not more than 3 months or on services for which fit) – sold
  • Dynamic pricing (the higher the demand, the higher the price and Vice versa) — IT solution in the CRM implementation on the level of algorithms and TK
  • The system of bonus customer loyalty (higher frequency of purchases and average check, the more customer points which he can spend on services) — IT solution in the CRM implementation on the level of algorithms and TK

TEAM:

  • Sergei Filippov, 1968 (5 years in marketing, 20 years in the management of a network of trading and service companies, 7, 5 years in the beauty industry, speaker at 3 national conferences "Salon Marketing Sammit", webinar presenter "Call center in the beauty salon", a shareholder of the existing business Image lab "Persona-Chertanovo")
  • Shevchenko Olga, 1972 (15 years in the restaurant business, 7, 5 years in the beauty industry, a shareholder of the existing business Image lab "Persona-Chertanovo")

Additional information

THAN WE DIFFER FROM THE COMPETITION:

  • The philosophy of "Everything you Want" for the customer this means "Care, Attention"
  • Loyalty programs (dynamic pricing + increase in the activity clients)
  • Saving time
  • The importance of the brand
  • The compliance status of the target audience
  • Disinfection/sterilization/cleanliness/order
  • Medical license

Market analytics

  • After the "quarantine" not all salons back
  • Presented mainly the quantitative competition
  • Consolidation is present in weak, but consolidated the players have a significant advantage
  • Standards and technologies customer service competitors do not exist
  • The market is "Falling" — the weak businesses go, the offer price for business reduced, released promising locations, the salons are sold in droves
  • CONCLUSION: now is a good time to enter the draft consolidated scale of players of the beauty industry

The uniqueness of the project

THREE ADVANTAGES:

  • The presence of the Initiator of the current 7, 5 years of profitable business and industry expertise, confirmed by speakerstwo at conferences and teaching in the industry community Directors and owners of beauty salons of the Russian Federation
  • The use of the current beauty standards and technologies, because "Massturbate not a relationship, and standards and technologies", including, but not limited to
  • 100% availability to scale

IT INNOVATIONS IN THE PROJECT:

  • Phone platform "Callmart" to interact with the client on the phone — sold
  • Own CALL center (additional requests from clients, which was not more than 3 months or on services for which fit) – sold
  • Dynamic pricing (the higher the demand, the higher the price and Vice versa) — IT solution in the CRM implementation on the level of algorithms and TK
  • The system of bonus customer loyalty (higher frequency of purchases and average check, the more customer points which he can spend on services) — IT solution in the CRM implementation on the level of algorithms and TK

Monetization sources

  • the end user
  • corporate client
  • affiliate programs with related businesses

Sales strategy and marketing

  • relevant and easy to use website
  • online entry
  • the relevance of the proposals
  • personal customer support
  • loyalty programs
  • credibility and goodwill

Project detailed information is available to investors after authorization.

Project detailed information is available to investors after authorization.

Translated by "Yandex.Translator"
Project No. 59341
Created on: 22.05.2020

Russia, Moscow City, Moscow


Project price: 181 825 168

Investments volume: 44 000 000


Stage: Development of existing business


Website: https://persona-chertanovo.ru/


540 reviews

Contact details of entrepreneur

Filippov Sergey Nikolaevich

Russia, Moscow City, Moscow
Medicine/ pharmaceutics, Fashion and beauty, Trade, Services