Agency business the Rearguard

For more informationabout Products:

• The modeling of business processes automation and management, increasing the productivity of company employees.
• Website creation or social network profiles and their promotion, solving problems of the client: number of calls per month, the number of calls to direct, etc. depending on the industry and company strategy.

All our products are scalable and feasible to implement, using the internal automation of business processes.

Our clients:

1. ready to invest in each of our Product is not less than 100 000 rubles per month
2. full-time placement at least 15 employees in an office or 4 employees selling goods or services
3. monthly revenue of at least 2500 000 rubles per month for services, for commercial/industrial sectors is not less than 5000 000 rubles.
4. revenue or profit over the last 3 years not rising or falling by no more than 30% year-on-year or is not stable
5. work experience of at least 2 years

Complete analysis and market research is now in the process of formation of marketing strategy of sales.

On the basis of different sources and analytical Agency market introduction and automation of business processes of sales and relationship grows by 20-30% annually.

Using "cold calls", we see the need of companies in our Products. The conversion of the meeting/videopresentatie the results of the first call at 35% (actual data of the company). Well above average conversion request for this channel of monetization at the level of 5-7%.

The current situation with "samozasiti population" encourages owners and/or executives to build remote work and communication of employees with clients and within the company. CRM systems are thus the Product which helps to solve this problem.

Our forecast for revenue growth: pace of growth will slow over the next two to three years up to 10-15% year-on-year.

Our competitors:

The first bit is the only company with a scalable network of franchises at the moment.

Model the development of the rest of our competitors carried out in two ways:

1. 2-3 branches (one of which is in Moscow or St. Petersburg)
2. increase the number of CRM systems that they implement

The company's competitors:

Informatics and Service

INVO Group

PinALL — service choice of CRM

Gencloud

IPG

etc.

To see the time and attention of top management of clients to achieve the goals of their companies, taking on non-core tasks. To do it professionally, thus meriting the client confidence and peace of mind.

Cold calls.

Buy database 2gis in those industries that are suitable for our target audience and pour them into the sales funnel. Qualify leads under the requirements of our target audience. Developed sales scripts for each industry with the identification of pain (needs) of the customer and the utility closing needs, we saw the following changes in the conversion application (meeting/presentation) 12% (calls to everyone without qualification) to 35% (after qualifying under our target audience and identifying the needs of the client).

Sites

Each Product is developed by your site. By filling in the form of primary survey translate visitor of the site to the utility of Product under your industry or target audience.

Separately developing a website about the team and the project.

Offline seminars

With a customer base of business support centres in the region, conduct workshops and training of workshop participants.

Develop presentation and training material for business coaches in sales. Which show and explain the opportunities and specifics of our Product.

Webinars

Use the services of webinars. Of the webinar participants collected using:

1. sites Products
2. social network
3. sending email and instant messengers on the existing customer base

So far it works only the first channel is the monetization, the rest will run, as formation of marketing strategy of the company.

More details are developing and forming the final marketing strategy, but at the moment we are all customers qualify under the General requirements of the target audience (TA).

Further companies that fit the overall requirements of Central Asia, distributed into three groups of CA:

ЦА1 (startups or companies referred from ЦА2): work haphazardly in search of his place in the market. Using modern management tools. Decision makers are trained on the training and webinars;

ЦА2 (the company moved from ЦА1, medium-sized companies or companies referred from ЦА2): are in the process of finding new management tools and return to the previous level of sales (profit). Study modern management tools Procida periodic training in the trainings and webinars.

ЦА3 (large or old company): which are satisfied and they are just starting to learn modern management tools and sources of attracting the customers. At the moment the main source of attracting companies of recommendation of former or current clients.

At the moment we consider the basic ЦА2.

For each CA there are more precise demands and sales channels.

Sales strategy consists of the following steps:

1. Qualification Lida for all sources channels of monetization.
2. Identify primary needs
3. Meeting or video presentation with the client to identify the final requirements and demonstrate the capabilities of a CRM system. At the meeting, or during the video presentation of the formation and sending of commercial offers.
4. The approval and adoption of the agreement and the order of execution of works
5. During the execution of the first stage is to identify new requirements or implementation/setup of functionality, which was not agreed at the first stage of the work.
6. And approval of the terms of the supplementary agreement and the performance of the services
7. During the execution of works of the second stage is to identify new requirements or implementation/configuration of features that were not agreed on the second stage.

Etc. until the full implementation and automation of the process manage and control the business processes of the client.