Official representation of the dynamically growing brand of gaming notebooks and accessories Machenike.
In 2019 the Chinese sold about 150 pieces of laptops, when the market for new laptops is about 2-2, 5 million units per year. According to my predictions in 2020, the brand with the right support, will implement more than 750-1000 pieces. And the horizon growth is huge. The profit per laptop from 5 Tr, gross margin of 10%. The turnover of 1-3 months.
On the market laptops you can read the link:
https://www.cnews.ru/news/top/2019-09-03_rossijskij_rynok_noutbukov
The comparison of Internet searches according to Yandex, the share Machenike insignificant, but if we draw an analogy with the Chinese brands Lenovo and Xiaomi prospects are positive:
In the scheme of BCG based on the search demand (volume of requests / the growth rate of queries), Machenike — a brand that due to its niche could be a star.
Websites:
Machenike.ru
Machcreator.ru
Company website
Additional information
A niche product for those who need a strong laptop
1. Competitive players
2. Pro gamers and gamers
3. Designers
4. Konstruktorov
Market analytics
The laptop market is stagnant due to, the old brands are less agile. New Chinese laptop brands show good growth.
https://www.cnews.ru/news/top/2019-09-03_rossijskij_rynok_noutbukov
Cheaper than competitors with similar hardware.
Direct and dealer sales.
Direct marketing — Internet advertising.
Productplacement, integration and reviews from hardcore gamers, Pro gamers / streamers, bloggers, and technology.
Russia
Project price: 6 000 000
Investments volume: 5 000 000
Stage: Development of existing business
Website: machenike.ru
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