CTC ECOSYSTEM - Comprehensive solution for the organization of the informal retail sector in developing countries around the world.

Project description

Thank you very much for giving me an opportunity to explainmy project.

The name of the project is as follows:

CTC ECOSYSTEM — Comprehensive solution for the organization of the informal retail sector in developing countries around the world.

SHORT PROJECT DESCRIPTION
There are 14 million small retailers in the unorganized retailing sector in India. They are 94% of the overall retailing. The market size of it, in terms of transactions is nearly 1 trillion US dollars currently. The biggest challenge faced by the unorganized retailing sector in India and world across now, is the unavailability of a technology platform to leverage the technological advancement to bring a paradigm shift in the mode of operation to maximize their potential and to compete with tech savvy organized retail sector.
The solution is to connect all these small unorganized retailers to their customers through a technology ecosystem. This ecosystem will comprise 3 decentralized applications (Customer Dapp, Retailer Dapp, Delivery Dapp) taking the benefits of blockchain to provide a platform to bring these 14 million retailers and its customers online to organize the entire unorganized retail sector. By reading further, you will have a comprehensive understanding of the following:
1. What is the problem we are solving and why the solution is needed?
2. Why is it a big opportunity for all the stakeholders?
3. What is the solution?
4. How will the solution be actually implemented?
5. What are the benefits of every subsystem?
6. What are the overall unique selling points of the technology ecosystem?
7. What is the technical and economic feasibility (market research data)?
8. What is revenue estimation?
Note: The project is viable with or without blockchain.

Now I will be explainingmy project in detail through the following subtopics:

  1. Problem to be solved
  2. Solution toproblem
  3. Actual mechanism of the solution
  4. Technicaland economic feasibility
  5. USP's
  6. Revenue estimation

Please note: If you find the below detailed explanation of the project time consuming, I have attachedthree documents containing the condensed project description for yourreference.Pleasefind them.

  1. Project executive summary b. Project application№56 480 c. Business model document
  1. Problem to be solved

Considering a growing economy like India, the unorganized retail sector is facing an existential crisis when it comes to competing with giant technology companies like Amazon, FlipKart and organized retailers such as Relience India Ltd.
The size of the unorganized retail sector by the end of 2020 is estimated to be approximately 1 Trillion USD in India (Source: Tark.in, Intelligence node, FICCI, PwC.) which consists of 14 million small retailers (owner manned general stores, the local brick & mortar shops, convenience stores, hand cart, and pavement vendors, etc.), where most Indians go to fulfil their daily needs. They do not have a technology platform to function in the digitally evolving world.
The unorganized retail has the prominent advantages such as the following which will be diminished unless the issue is addressed :
a. Low Rentals.
b. Monopoly in interior areas.
c. Human touch and established trust with customers.
d. Prompt In-house Delivery System.
e. Stand-Alone stores are located in prime residential areas.
f. Working class daily labourers in huge numbers preferring retail shops
g. Great Customer Experience coupled with easy return policies.
h. 100 % Satisfaction over warranties and guarantees.
i. Employment and Contribution to the Economy.
j. Emergency Services.
As stated above the unorganized retail sector has a tremendous disadvantage when it comes to modern day method of operation which is unavailability of technology platform and is explained below:
Unorganized Retail and The CliffHanger Syndrome
A popular reason that has long been cited by experts for the dominance of unorganized retail across most global retail economies has been its all-inclusive shopping experience and affordability. Organized retail which includes shopping malls, e-commerce offers a variety of choices for a single product to the consumer. This is not so the case for a small store. In addition to this, cash-backs, discounts, special shopping days further add to the glitz and glamour of organized retail. Hence, the very advantage of an unorganized sector that it has been untouched by technology and hence maintained its essence is like holding on to a cliffhanger and depending on sheer luck as far as business is concerned.
So crux of the problem is the lack of technology platforms and tools available to these hardworking self-made entrepreneurs directly providing employment to nearly 50-60 million people.
However, if we have a closer look at the issues, we may find opportunities in the same, therefore listed below are the challenges that we must take on:
a. Small retail stores may be advised with the greater technology providing growth for both retailers as well as the tech driven company.
b. An e-commerce model to expand the portfolio as well gather additional customers through online visibility.
c. Latest B2B model will dig out some fresh sales growth.
d. Engaging retailers to prove beneficial for everyone in the chain.
e. Opportunities for personalization and engagement using technologies such as AI, block chain etc.
Undeniably the market share of the unorganized retail sector is under huge pressure if the above issue is not addressed and will render millions jobless in the near future in the hands of giant organized players.
This prevailing problem presents a tremendous opportunity.

  1. Solution to problem

The solution is to construct a much needed technology ecosystem to facilitate online representation of the 14 million unorganized small retailers in India and to connect its customers (buyers, non-branded/branded goods manufacturers, distributors, local farm producers etc.) virtually and provide the tool for them to be at par with the giants. The operation will be extended worldwide spanning major developing countries to start with.
The technology ecosystem will enable a small unorganized retailer (mom & pop store) to connect with its customer within a radius of 0 to 5 kilometers and deliver products in less than 45 minutes.
some of the other prominent features are as follows:
catalog small retailers entire inventory online which could be searchable by the buyer, automate the in-house delivery unit, hire a third party delivery system if needed, real-time negotiation before the order placing, receive payment via fiat or cryptocurrency (proprietary), advertise new arrival, and offer loyalty benefits and many more facilities.
The customer would be able to search product(s) within her vicinity (0 to 5 Km) and see all available retailers and choose based on best price and best delivery time available. The customer will be able to track the delivery and return the goods if needed and rate both retailer and delivery unit. Chat with fellow customers and promote the product and get additional benefits.
A unique and first of its kind in the world delivery system has been devised to maintain the delivery time less than 45 minutes and is best suited for the proposed ecosystem which will also help generate millions of jobs will be fully disclosed once an agreement is reached with the partnering investor.
The technology ecosystem which will collectively represent the inventory of unlimited products from millions of small retailers instantly visible to billions of customers virtually with no physical boundary, will be based on futuristic database which is Digital ledger technology (DLT) or Blockchain which will bring transparency in the transaction as well as stop counterfeit product in circulation, tax evasion and hence promote small business and boost local economy.

  1. Actual mechanism of the solution

This technology ecosystem will be transformational convergence of Blockchain (DLT), Inventory management, supply-chain management, POS replacement and Delivery management system.

The core components of the CTC (CartCoin) ecosystem will be the following:
1. CTC Blockchain

  1. CTC Application Ecosystem
    2.1. Customer Decentralized application
    2.2. Retailer Decentralized application
    2.3. Delivery Decentralized application
    3. CTC Payment System
    1. CTC Blockchain
    Blockchain for Unorganized Retail
    Unorganized retail has for long been the lifeblood of public consumption with its easily available customer-driven locally relevant assortment of goods. This is particularly evident in utility items and grocery retail. However, the current state of unorganized retail suffers from a host of issues that left unattended may spell doom for millions of people who are dependent on the sector in one way or the other. The blockchain is secure by design. Analogous to a healthy and incorruptible internet, a blockchain network with high Byzantine fault tolerance cannot be controlled by a single entity as well as has no single point of failure. Bringing unorganized retail sector i.e Shop owners, Retailers, Wholesalers, Customer and Delivery People within the ambits of Blockchain framework will bring very important short term as well as long term gains for the complete unorganized retail ecosystem. These have been discussed in detail in the next section.
    1.1 Supply Chain Auditing: At a time when consumers become increasingly conscious about the products they use, unorganized retail lacks a viable solution to provide consumers with trustable backstories. Whether it's the fish one is buying from the local meat shop or a pair of shoes from the local bazaar, distributed ledgers are an easy
    way to ensure consumers of the genuineness and authenticity of the product. Blockchain ensures real-time product provenance or end-to-end transparency. This means consumers can track the source of origin of their products unlike online retail where product delivered is more often than not is strikingly different then what appears on the website.
    1.2 No Counterfeiting: Plagiarism is the biggest nemesis of the retail sector. From shoes to technical products, there is a copy of everything one can imagine. Blockchain will enable retail consumers to track their products in detail each time they change hands.
    1.3 Consumer Data: Unlike centralized systems, customer data maintenance and compliance are easy. Smart Contracts will oversee all permissions related to data. Especially data of consumers and retailers will be localized and not centralized. Smart Contracts will accordingly control access with respect to the digital identities of retailers and consumers alike.
    1.4 Rewards And Benefits: Digital Wallet along with Smart Contracts remain at the heart of all blockchain real-world solutions. In unorganized retail too, these wallets will be used in more than a couple of useful ways:
  • By Retailers for Centrally Managing Customer Rewards, Emergency Requests.
  • By Retailers for claiming reward points against positive feedback.
  • By Consumers to Order and Track Products.
  • By Consumers to avail other Blockchain environment services.
  • By Delivery system for claiming rewards based on the review system.


1.5 Smart Crowd-Delivery and P2P Payments: Smart Contracts are the backbone of any real-world blockchain use case. Smart Contracts are programmed codes that are self-executing by nature. Till date e-commerce and organized retail charge hefty commissions for various middlemen like payment processors, credit card companies etc. This not only overshoots product price but also leaves consumers exposed by sharing data with third parties. Another important pillar of retail is the logistics or product delivery operation. But even e-commerce giants like Amazon do not promise same day delivery. Blockchain will be a solution to this too.

  • Smart Contracts not only ensure zero-commission Peer to Peer transactions but also eliminate inefficiencies in product/goods delivery by putting into place an efficient framework for a crowd delivery marketplace.


Blockchain presents an opportunity for the unorganized sector to not only outshine e-tailers in all the above factors but also keep intact the core business values and practices that have kept the sector growing and flourishing over the years. Blockchain, unlike other centralized technology, does not force unwanted social and
economic reforms on the people. At a time when countries across the globe are revisiting and rewriting globalization norms for more nationalized economic policies, this proposes a solution which is local in its appeal but global in its vision.
With a primary focus on the weaknesses of the unorganized sector that organized and e-tailers prey upon, blockchain powered digital solutions that not only bring accountability to the unorganized retail but also ensure a Consumer First Service Model with Real-Time Crowd Delivery and Zero-cost transaction mechanism.

1.6 Benefits of CTC Blockchain:

  • Business efficiency and growth with better inventory and logistics management for retailers.
  • Supply chain auditing.
  • Counterfeiting prohibition.
  • A one-stop platform that connects consumer, retailer, wholesaler, producer and the delivery verticals of the unorganized retail and the government via smart contract.
  • No middleman or central authority that controls price/profit share as well as visibility.
  • Visibility towards organic and trusted customer base and customer data privacy.
  • CTC ERC20 Coin incremental value benefits.
  • Acceptance of Cryptocurrency even at the local retailers and P2P payment system.
  • Rewards and benefits in terms of tokens or CartCoins (Crypto).
  • Blockchain technology to curb tax evasion and better accounting.
  1. 7 CartCoin CTC
    The unorganized retail marketplace is characterised by increasing customer expectations and unforgiving competition. The CartCoin Blockchain solution for unorganized retail brings innovation coupled with value creation and appropriation unwitnessed in traditional as well as e-commerce retail business models. CartCoin offers a much desired empirical solution that strengthens as well as renders efficiency to the basic building blocks of unorganized retail. It does this by offering an intrinsically designed trio of sub-apps (Customer/Retailer Dapp, CTC e-Delivery App) that work seamlessly to not only add value to the customer buying experience but also ensures easy adoption for sellers against ever-changing customer needs and demands.
    1.8 CartCoin Priorities:
  • Provide a self-governing community ecosystem across all verticals of unorganized retail.
  • Make local consumers key drivers of growth in unorganized retail and economy.
  • Foster a congenial environment for local retail businesses and entrepreneurship.
  • Create and deliver value to customers with equal opportunity for retailers to appropriate maximum value from the markets.

  1. CTC Application Ecosystem
    Encompasses all the above and more integrating value to the retail shopping experience as well as putting into place unmatched accountability for participants which includes retailers, third parties, consumers etc. In India unorganized retail (local mom & pop stores and independent shops) have mushroomed and grown concurrently with the increase in population density in small towns and large urban areas. This is true for most developing and underdeveloped economies across the globe. But a common resentment that more or less undermines the entire global unorganized retail is that the sector is inundated with irrelevant or conflicting information.
    In addition to the above, common consumer grievances in unorganized retail include Un-standardized pricing practices, no-alerts on new arrivals of products (especially seasonal products), no mechanism for registering as well as addressing grievances and complaints. Last but not least, is the lack of healthy competition to inspire unorganized retail from introducing or opting for innovative measures for improved customer service.
    While the above highlight common customer grievances in unorganized retail, the biggest challenge is faced by the sellers, retailers and third party… They are limited by both stock, space and innovative skills. The CTC Blockchain ecosystem with its interconnected trio of sub-apps not only addresses the above drawbacks efficiently but also offers unparalleled transparency in the supply chain for consumers, retailers as well as ensuring smooth delivery and logistics.

2.1 CTC Customer Application: Power to People
The CTC Customer Dapp tokenizes time as a service. This means that app users get the best service in the shortest possible time wrapped in attractive discounts and offers without physically visiting the stores and spending precious time in searching the desired products in multiple stores. The CTC Customer app is a location based app that lists all brick and mortar shops within 10 Km range of the app users.
Using the CTC Customer Dapp is easy and smooth. The customer can locate any product from the stores located near him/her at the fingertip and get it delivered at the shortest possible time and suitable rate. The user can either broadcast its list of desired purchase items to more than one nearest local retailers and select the one that offers the best price, offers and time to deliver or select a product individually based on best possible price and time to deliver. Other than this the user can also select a particular retailer based on shortest delivery time within
a 10 KM range. This means that doorstep deliveries get substantially more efficient with the CTC Customer Dapp. Further, the blockchain framework enables users to track orders in real time once an order is placed and accepted.
A nice scenario would be sitting in some other city or country, a person can locate shops in the vicinity of her old parents house and order essential commodities from the local store and get them delivered to her parents in less than 45 minutes by paying through CartCoin or fiat money whichever is convenient. This is further explained using scenarios.
2.1.1 CTC Customer Application Scenario
The Cartcoin customer app is designed to cater for filtered search items as per the availability of the products in the vicinity of the user. Let us understand various applicability of the CTC DApp in multiple scenario:
2.1.1a First Case: Individual Product Search By Customer
In this case, when a customer surfs through his/her desired products within the CTC Customer DApp, there would be applicable retailers under the range or vicinity of customer available to serve the required products with specified price lists and extended inventory list. The first being the expected time of delivery from the customer and second is the products uploaded through customer shopping wishlist. The parameter is non-negotiable and has to be strictly adhered to by the retailer.
The customer will have to go through all the retailers and product range and must logically choose the retailer and his offered products and price range. Also the app will notify the best value from the given retailer’s list along with the delivery time, charges for delivery and other obligatory details as per the final order.
2.1.1b Second Case: List Of Products Uploaded By The Customer
In this case, the retailers would join hands to provide the desired products to the customers through synchronized inventory presentation. In case a retailer can make delivery within the desired time but is falling short on some of the items part of the customer wishlist, he/she can request other nearby retailers to fill in the gaps. The CTC DApp will coordinate from all the retailers ready to provide any of the given desired products listed on the customers wishlist. The retailers would tick the product available with them and can quote the individual price they charge for it.
The complete list with all the desired products of the customer to reflect in the final order list, sourced by multiple retailers with their individual quoted price and individual delivery charges levied onto the products from that particular retailer and area.
A sum up of all the product price and delivery charges would further show on the final list. The customer can go ahead with the order placement.
2.1.1c Third Case: Direct Communication With The Favorite Retailer
Here in this case, there would be a free choice to the customer for ordering the desired products from his already selected retailer. The customer can manually input retailer name in the search bar and opt out for the required products through the selected retailer. This scenario also covers the situation where none of the retailers can deliver a customer list of products and the customer personally wants to place a request to his/her prefered retailer.
Finally the order list will be prepared as per the demand of the customer and an estimated final price along with the delivery charge will be quoted on the final list.

2.1.2 Here are some of the key features of the CTC Customer Dapp:

  • Easy to use interactive user interface.
  • Host of customized offers and incentives from nearest local retailers.
  • On demand Doorstep Delivery of Orders within a 10 KM range.
  • P2P Communication Channel with nearby retailers.
  • Video Chat with Retailer and Delivery Person.
  • Auto-Suggestions for best offers.
  • Real Time Tracking of Orders.
  • Customer Feedback on Individual Product, Retailer & Delivery service.
  • Online Delivery of Product Within an Hour Without Visiting Shop.

All information on the CTC Customer Dapp is append only by nature. This means that the ecosystem cannot be tweaked to mislead or misguide app users. This is particularly important for a robust CTC Rating System and Return Policy.
Further, CTC Customer Dapp users are in complete control of their data and information. All information is part of a secure blockchain database. The Customers can either choose to share information with their nearest local retailers or opt for complete privacy. However, sharing their shopping information over a period of time will better equip local retailers to offer personalized incentives, rewards as well as provide timely alerts on new products and offers.

2.2 CTC Retailer Dapp: Window To a Bustling Marketplace
The CTC Retailer Dapp is the centrepiece of the CTC ecosystem. At a time in retail when customer trust is easy to lose but difficult to gain, the CTC Retailer Dapp equips local retailers within 10 Km range of a given geography to offer a transparent, fair and customized door-step retail shopping experience to one and all listed on the CTC
Customer Dapp within a 10 Km range.
In addition to bringing the power of online e-tailing to unorganized retail, the CTC Dapp also sets into place a more accountable logistics framework comprising area-specific delivery service providers. The Retailer Dapp works in perfect sync with the Customer Dapp and Deliver Dapp to offer a one-stop retail solution powered by digital agreement, consistency and precise records.
2.2.1 CTC Retailer DApp & The 900 Billion USD Unorganized Retail Market:
We want to point out to that ultimate 900 Billion USD online transactional value of the unorganized sector, which we are keeping an eye on and would try to capture by all our means.
And how we would capture the complete 900 Billion USD market throws and important questions for all us, which we would clarify by understanding the overall ecosystem.
The CTC Retailer DApp is the factor which would certainly boost the said comments over the revenue generation.
The CTC retailer Dapp will be the central point of assisting all the aspects which will further strengthen the base for generating revenue out of the huge pool of unorganized retail sector.
2.2.2 Inventory Management Via Barcode: The CTC Retailer DApp will be designed to be a complete inventory uploader through the means of a barcode scanner. The retailer can upload each and every product available in his store through the DApp barcode scanner and can make a complete inventory which will be further displayed to the customer on the Customer DApp.
A complete inventory available on a smartphone app is a next level thing in the retail sector especially if we talk about the unorganized one. Even a local retailer misses some of the products he posses within the store but finds it difficult to search or remember to offer.
The inventory uploaded CTC Retailer DApp will be an open book to all the customers and would not give any chance to miss the sales. However, the wow factor addressed here is the online availability of complete inventory which is not expected by a local retailer.
Every logical citizen would definitely want a retailer to be listed online, let's take ‘CARTCOIN Retailer DApp’ for a second. If an app called CTC Retailer DApp previews and offers instant shopping from any of the retailers in the vicinity of the user, then what can be better then it.
It will be bound to attract as many users across the country to solve the purpose of local delivery solution, which is currently in a rock bottom stage.
2.2.3 Offering POS Solution: The world right now totally depends on the Point-of-Sale mechanism as almost all the customers prefer to use plastic money. POS are very well common in the developed nations while now can also be found in developing nations.
CTC Retailer DApp will be designed to get all the POS databases to the blockchain which will further help the customer as well as the retailer to transact all on the Dapp. This would eventually turn all the attention towards the CTC application making it much more required then before due to its payment capabilities.
2.2.4 In House Delivery Structure: A retailer with an in-house delivery system will be very much appreciated even if the customer has a long list of online service providers. The reason being the express service of local retailer delivery within a specified time frame, after all, the ultimate goal is to have the product of your choice as soon as possible. The CTC Retailer DApp will organize the retailers in-house delivery system efficiently.
2.2.5 Multiple Store Data: The CTC Retailer DApp would further capture data of multiple stores having limited inventory or the stores having limited number of employees indicating the strength of the particular store to the customers in the vicinity.
2.2.6 Inventory Management: The retailers can further minus the non-moving stock or the dead stock out of the inventory which will give space for the new incoming products or the more trending items on the list.
2.2.7 Global Offline Transaction Data: The CTC Retailer DApp ingeniously holds all the brick & mortar stores data such that all the offline transactions get saved making it one of the biggest pools of offline data holders in the recent history of database management globally. The point may seem small at the time but could prove as an artifact of what the global data experts would suggest in future for R&D purposes.
2.2.8 Real-time Interaction Between Customer, Retailer & Delivery Units: The CTC Retailer Dapp will facilitate messaging facility if the need arises. Real-time tracking of the order and payment will also be a part of this interaction.
2.2.9 Choose-Freeze-Deliver: Retailers can confirm orders based on certain parameters. The distributed ledger ensures accountable asset management and sharing between retailers located in a particular area. Once agreed upon, the particular retailer can freeze and deliver the order.
All these points cumulatively reserves CTC Retailer DApp as a competitive channel to source almost the entire unorganized retail sector of 900 Billion USD through its hands. Even the smallest fraction would make a lasting impact and would sustain the CTC Retailer DApp way beyond expectations.

2.2.10 Some of the key features of the CTC Delivery Dapp are as follows:

  • Inventory Management Via barcode and blockchain.
  • Offering POS replacement solutions.
  • In-house delivery structuring.
  • Multiple Store Data indicating store health for customer benefit.
  • Inventory Management, accelerated sales and larger income.
  • Global Offline Transaction Data for ML and AI.
  • Real-time Interaction between Customer, Retailer & Delivery Units.
  • Choose-Freeze-Deliver.
  • Advertisement and customized promotion of local produce.
  • Increase in virtual footfall and wide area reach.
  • Data-driven recommendations for stock selection.

2.3.Delivery Decentralized application:
Without the robust delivery system, the CTC ecosystem is not feasible. Existing third party delivery systems will be too expensive to fit in the equation. Hence, an innovative delivery system has been devised to make it profitable. All though, there is ample room for a third party delivery system as well.
The proposed delivery system will also incorporate the organization of the in-house delivery system of the retailer if available.
Note: The delivery subsystem will not be disclosed fully now for the sake of copyright protection.
2.3.1 Some of the key features of the CTC Delivery Dapp are as follows:

  • Introducing transparency and efficiency in local supply chains.
  • Tamper proof digital recording of intrinsic details of products including utility items.
  • Limit Risk of counterfeiting prevalent in handicrafts, luxury items, prescription drugs, arts, antiques etc.
  • New employment opportunities in rural areas, towns as well as cities due to delivery service requirements.
  • Reusable delivery packages (gunny bags) will be utilized instead of plastic by the delivery unit which will be made tamper proof by the retailer.
  1. CTC Payment system

Is set to be dynamic and would cause no issue being adjusted in dual payment methods. There will two payment modes available in the CTC ecosystem, i.e. Fiat & Crypto.
The fiat currency will strategically place the CTC ecosystem within the user’s base until the cryptocurrency comes into existence. All the three Dapp’s (Customer, Retailer & Delivery) will have inbuilt e-wallet as well as crypto-wallet for transactions.
Coming to the major mode of payment as per the project's plan, the crypto currency will be settled within all the decentralized applications of Retailer, Customer or the Delivery units. Initially CTC tokens will be circulating in the form of tokens in the CTC Ecosystem. Once crypto is fully legalized in a particular jurisdiction, it will be converted to CTC coins. This will facilitate awareness as well as wide acceptance of cryptocurrency.
All the entities within the ecosystem will be eligible to create a wallet on their application on which they can upload the CTC cryptocurrency. The registration and the uploading of CTC crypto will be as normal as currently ongoing wallet applications across the platforms.
A dedicated crypto wallet will be assigned to each and every user to all the entities of the CTC ecosystem as the application will be having an inbuilt capacity to perform said feature.
3.1 Let us go through the benefits that the members of the ecosystem will be getting:
Customers DApp — The customers under the CTC ecosystem will be getting reward/loyalty tokens.
Retailer DApp — The retailers in the ecosystem will be given bonus.
Delivery DApp — Delivery DApp will be incentivized as per the transactions.

3.2 Some of the key features of the CTC Payment system are as follows:

  • Dual payment system of fiat as well as crypto for countries not legitimizing crypto.
  • Third party payment gateway incorporation.
  • Third party crypto wallet integration.
  • CTC Crypto wallet as well as payment gateway.
  • Tokens as rewards in the CTC Ecosystem for countries with cryptocurrency restrictions.
  1. Technicaland economical feasibility

Market Potential – It is explained earlier that the real problem in the unorganized retail sector is the unavailability of a technology platform which is simple to operate for the largely non-tech savvy users, though the scenario is rapidly changing in this ever evolving and expanding technology space.
The technology infrastructure needed for the ecosystem to work are as follows:
a. Smart Phone
b. Fast internet connectivity
c. Robust mobile network
d. POS Bill Printer (optional*)
e. Digital payment Infrastructure
The following are the important attributes of the unorganized retail sector in India:

  • The Retail sector contributes nearly 10% of the GDP out of which 7% is from the unorganized retail sector.
  • The unorganized retail sector size will be ~1 Trillion by the end of 2020.
  • 14 Million retail outlets spread Across the length and breadth of the country.
  • 50 Million (3.4% of the total population) employed by the unorganized retail.
  • 15-20% projected growth by 2030.
  • Digital payment size in India by 2020 is projected to be $500 billion. (Source — Digital Payments 2020 report released by Google and Boston Consulting Group (BCG)).
  • 90% of Indian consumers will use digital payments for both online as well as offline transactions. Out of which over 60 percent of digital payments value will be contributed by offline points of sale such as unorganized retail, eateries, transport etc.
  • Over 50% of Digital payments will be Micro-transactions (Person to Merchant transactions) will be under Rs100 (~1.33 USD).
  • Non-cash transactions will exceed cash transactions by 2023.
  • 650-700 million (~51.2% of total population) internet enabled smartphone users in 2020. ~10% subsequent growth per year. (Source: NASSCOM)
  • Internet penetration in India is expected to grow to 52% by 2021.
  • About 94% of shopkeepers have mobile phones, of which 41% were smartphones at the time of the March 2017 (Source: Centre for Digital Financial Inclusion(CDFI)).
  • 5-6% brick & mortar retailers having a PoS device. 45% are willing to have one and at least 35% of consumers having access to cards present a huge opportunity. Almost 38% of the retailers are willing to pay a transaction charge in excess of 1%.
  • India Stack (publicly available Application Programming Interface (API)). 98% of the population enrolled under UID called “AADHAAR”.
  1. USP's
  1. First of its kind technology platform for the Unorganized Retail sector and its customers which will be a paradigm shift in the field of e-Commerce.
    2. Delivery time less than 45 minutes within 5 Km radius.
    3. Customer feedback driven rating of local retailer and delivery system. Real time communication between the transacting parties (customer, retailer and delivery unit).
    4. Platform to organize in-house delivery units of the retailer.
    5. Completely replace POS, inventory management, reduce retailers operational cost, increase footfall and repeat customers, increase business, increase ROI, increase visibility, robust delivery system, fighting chance to compete with giant e-Commerce platforms and ultimately increase income.
    6. A unique delivery system which is first of its kind.
    7. Grass root level acceptance of crypto for the population.
    8. Data security and privacy of the user enforced by DLT.
    9. Technology platform for unbranded goods promotion and local produce which will promote healthy competition among producers and drive MRP down.
    10. Technology platform for the retailers to advertise their unique products, offers and manage customer rewards.
    11. Unique payment system using crypto and fiat wallet which will be used to incentivize all participants of the CTC ecosystem.
    12. Complete supply chain auditing, track plagiarism, stops tax fraud and easy GST.
    13. Better tool for the government to use the CTC ecosystem in the time of emergency situations like pandemic and natural calamities.
    14. Minimum transaction cost for the retailer driving the MRP lower.
  1. Revenue estimation

Financial Projection:
As per NASSCOM (The National Association of Software and Service Companies), the approximation of the unorganized retail sector by the end of 2020 is 900 Billion USD.


Based on the current size of the online transaction, following projections are presented:
As per the reports from the trusted source of BCG and GOOGLE named “DIGITAL PAYMENT 2020 – The Making of $500 BILLION ECOSYSTEM IN INDIA” dated July 2016, the overall online transactions in all the use cases is said to be around 500 billion USD. And out of which there is a strong possibility of 224 billion USD being the unorganized retail transaction as Person-To-Merchant.
So based on the 224 billion USD P2M transactions, there is the provision of 34% online transactions being speculated in the unorganized retail sector.


Based on the calculations:
Total Unorganized Retail Sector Value (Year 2020) = 900 Billion USD
Total value of online transactions across all use cases = 500 Billion USD
Total Person to Merchant transactions under Unorganized Retail Sector = 224 Billion USD.
Total Online Transaction Value by Unorganized Retail Sector (Year 2020) = 76.16 billion USD (34% of 224 billion USD).
Hence, from the above calculations, we have come to a not so small figure of online unorganized retail sector value of 76.16 billion USD by the year 2020.


Revenue:
If we were to levy a transaction fee of only a meagre 2 percent on the unorganized retail sector, we would come to a hefty 1.52 billion USD revenue.
2% of 76.16 billion USD = 1.52 Billion USD.
However, we would like to hike our expectations as per our cartCoin ecosystem which is all sure of its capabilities, and we see the total value of online transactions across all use cases i.e. the 500 Billion USD as our market area.


So, let us again try to calculate our revenue as per our new expected market value:
Total value of online transactions across all use cases = 500 Billion USD
Here, if we levy only 2 percent on the value = .02* 500 = 10 billion USD
Also if we reduce down the transaction fees to 1 percent instead = .01* 500 = 5 billion USD.
So, there we have understood the revenue structure and its calculations, we have come to 5 billion USD in 2020 as our expected revenue from the overall online transactions in the unorganized retail sector.

This innovative project will bring a paradigm shift in the retail business process. Thus giving an opportunity of a lifetime to all who will be a part of it and witness a revolution in the sector impacting millions of lives and economy.The problem of non-availability of a technology platform for the mammoth unorganized retail sector presents us with equally gigantic opportunity to provide a solution which will disrupt monopoly of e-commerce behemoth like Amazon, Flipkart by offering a decentralized business model that puts interest of local retailers as well as consumers above one and all.

I apologize for making the description so elaborate and could not be avoided as the explanationis necessary. I would like to thank you immensely for being so kind and patient to go through this enormous explainaton.

Your comments, questions and feedback are all highly appreciated.

Thanks and regards,

Feroz Khan

WhatsApp/Viber: + 919538799218

Additional information

The cient of the project is the unorganized retailing sector in the developing countries across the world. The primary cleint will be the 14 million small unorganized retailers (mom & Pop stores) scattered across Inida. The transcaction size of which is 1 Trillion USD currently and covers 94% of the total retailing sector in India.

Market Potential – It is explained earlier that the real problem in the unorganized retail sector is the unavailability of a technology platform which is simple to operate for the largely non-tech savvy users, though the scenario is rapidly changing in this ever evolving and expanding technology space.

The technology infrastructure needed for the ecosystem to work are as follows:

  1. Smart Phone
  2. Fast internet connectivity
  3. Robust mobile network
  4. POS Bill Printer (optional*)
  5. Digital payment Infrastructure

The following are the important attributes of the unorganized retail sector in India:

  • Retail sector contributes nearly 10% of the GDP out of which 7% is from unorganized retail sector.
  • The unorganized retail sector size will be ~1 Trillion by the end of 2020.
  • 14 Million retail outlets spread Across the length and breadth of the country.
  • 50 Million (3.4% of the total population) employed by the unorganized retail.
  • 15-20% projected growth by 2030.
  • Digital payment size in India by 2020 is projected to be $500 billion.

(Source — Digital Payments 2020 report released byGoogleand Boston Consulting Group (BCG)).

  • 90% of Indian consumers will use digital payments for both online as well as offline transactions. Out of which over 60 percent of digital payments value will be contributed by offline points of sale such as unorganized retail, eateries, transport etc.
  • Over 50% of Digital payments will be Micro-transactions (PtoM transactions) will be under Rs100 (~1.33 USD).
  • Non-cash transactions will exceed cash transactions by 2023.
  • 650-700 million (~51.2% of total population) internet enabled smartphone users in 2020. ~10% subsequent growth per year. (Source: NASSCOM)
  • Internet penetration in India is expected to grow to 52% by 2021.
  • About 94% of shopkeepers have mobile phones, of which 41% were smartphones at the time of the March 2017 (Source: Centre for Digital Financial Inclusion(CDFI)).
  • 5-6% kirana retailers having a PoS device. 45% are willing to have one and at least 35% of consumers having access to cards present a huge opportunity. Almost 38% of the retailers are willing to pay a transaction charge in excess of 1%.
  • India Stack (publicly available Application Programming Interface (API)). 98% of the population enrolled under UID called “AADHAAR”.

Financial Projection:

As per NASSCOM (The National Association of Software and Service Companies), the approximation of the unorganized retail sector by the end of 2020 is 900 Billion USD.

Based on the current size of the online transaction, following projections are presented:

As per the reports from the trusted source of BCG and GOOGLE named “DIGITAL PAYMENT 2020 – The Making of $500 BILLION ECOSYSTEM IN INDIA” dated July 2016, the overall online transactions in all the use cases is said to be around 500 billion USD. And out of which there is a strong possibility of 224 billion USD being the unorganized retail transaction as Person-To-Merchant.

So based on the 224 billion USD P2M transactions, there is the provision of 34% online transaction being speculated in the unorganized retail sector.

Based on the calculations:

Total Unorganized Retail Sector Value (Year 2020) = 900 Billion USD

Total value of online transactions across all use cases = 500 Billion USD

Total Person to Merchant transactions under Unorganized Retail Sector = 224 Billion USD.

Total Online Transaction Value by Unorganized Retail Sector (Year 2020) = 76.16 billion USD (34% of 224 billion USD).

Hence, from the above calculations, we have come to, a not so small figure of online unorganized retail sector value of 76.16 billion USD by the year 2020.

Revenue:

If we were to levy a transaction fees of only a meagre 2 percent on the unorganized retail sector, we would come to a hefty 1.52 billion USD revenue.

2% of 76.16 billion USD = 1.52 Billion USD.

However, we would like to hike our expectations as per our cartCoin ecosystem which is all sure of its capabilities, and we see the total value of online transactions across all use cases i.e. the 500 Billion USD as our market area.

So, let us again try to calculate our revenue as per our new expected market value:

Total value of online transactions across all use cases = 500 Billion USD

Here, if we levy only 2 percent on the value = .02* 500 = 10 billion USD

Also if we reduce down the transaction fees to 1 percent instead = .01* 500 = 5 billion USD.

So, there we have understood the revenue structure and its calculations, we have came to 5 billion USD in 2020 as our expected revenue from the overall online transactions in the unorganized retail sector.

The uniqueness of the project

USP:

  1. First of its kind technology platform for the Unorganized Retail sector and its customers which will be a paradigm shift in the field of e-Commerce.
  2. Delivery time less than 45 minutes within 5 Km radius.
  3. Customer feedback driven rating of local retailer and delivery system. Real time communication between the transacting parties (customer, retailer and delivery unit).
  4. Platform to organize in-house delivery units of the retailer.
  5. Completely replace POS, inventory management, reduce retailers operational cost, increase footfall and repeat customers, increase business, increase ROI, increase visibility, robust delivery system, fighting chance to compete with giant e-Commerce platforms and ultimately increase income.
  6. A unique delivery system which is first of its kind.
  7. Grass root level acceptance of crypto for the population.
  8. Data security and privacy of the user enforced by DLT.
  9. Technology platform for unbranded goods promotion and local produce which will promote healthy competition among producers and drive MRP down.
  10. Technology platform for the retailers to advertise their unique products, offers and manage customer rewards.
  11. Unique payment system using crypto and fiat wallet which will be used to incentivize all participants of the CTC ecosystem.
  12. Complete supply chain auditing, track plagiarism, stops tax fraud and easy GST.
  13. Better tool for the government to use the CTC ecosystem in the time of emergency situation like pandemic and natural calamities.
  14. Minimum transaction cost for the retailer driving the MRP lower.

Project detailed information is available to investors after authorization.

Project detailed information is available to investors after authorization.

Project No. 61737
Created on: 16.10.2020

International project


Project price: 12 000 000

Investments volume: 12 000 000


Stage: Idea


660 reviews

Contact details of entrepreneur

Khan Feroz

International project
Informational technologies